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Durban: Social Media Manager

Durban: Social Media Manager

Posted on 2025-05-07 00:00:00

Employer Unspecified
Category Marketing / advertising / PR
Location eThekwini  / Durban

Job Summary

Duties and Responsibilities: Develop and implement a comprehensive social media strategy that aligns with the companys goals and brand voice across platforms like Instagram, Facebook, LinkedIn, TikTok and YouTube. Create, schedule, and publish engaging and visually appealing content (text, images, videos) that resonates with target audiences. Collaborate with the design teams to generate creative ideas for social media campaigns, product launches, and promotions. Monitor social media channels for trends, relevant news, and real-time opportunities to engage with our audience. Respond to comments, messages, and mentions in a timely and professional manner, cultivating relationships with followers and influencers. Track and analyse the performance of social media campaigns using analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social), providing insights and recommendations for improvement. Conduct research on competitor activity, emerging platforms, and digital trends to inform the social media strategy. Plan and execute paid social media advertising campaigns to drive engagement, increase followers, and boost conversions. Manage social media collaborations, including partnerships with influencers and other brands. Stay updated on social media algorithm changes and best practices to optimise content visibility and audience reach. Work closely with the marketing team to align social media strategies with broader marketing campaigns and product launches. Manage the social media content calendar across our brands, ensuring a consistent posting schedule and timely updates. Provide regular reports on key metrics (engagement, follower growth, impressions, click-through rates) and suggest actionable insights to improve performance. Assist in planning and executing social media coverage for company events, promotions, or live content streams. Requirements: Previous experience as a Social Media Manager, Digital Marketer, or related role. Bachelors degree in Marketing, Communications, Public Relations, or a related field. Proven experience managing social media strategies across multiple platforms. Knowledge of content creation tools and video editing software (experience with tools like Adobe Creative Suite (Photoshop) and Canva). Proficiency in using social media management and analytics tools such as Hootsuite, Buffer, Sprout Social, and native platform analytics. Strong understanding of various social media platforms and their unique content formats, best practices, and audience dynamics. Excellent copywriting and storytelling skills, with the ability to craft compelling content that drives engagement. Strong analytical skills to interpret data, track performance metrics, and adjust strategies based on insights. Creativity and the ability to brainstorm innovative social media campaigns that capture attention and encourage audience interaction.

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