Job Description
content, monitoring online interactions, analysing data to optimize campaigns, and fostering audience engagement to increase brand awareness and achieve marketing goals and return on investment.
Key Responsibilities:
- Content Creation and Curation: Develop, schedule, and publish compelling content (text, images, videos, graphics) across multiple social media platforms, ensuring alignment with brand messaging.
- Social Media Strategy Development: Create and implement comprehensive social media strategies to achieve specific marketing objectives, including audience growth, lead generation, and brand awareness.
- Community Management: Engage with followers by promptly responding to comments, messages, and queries, fostering positive interactions and addressing customer concerns.
- Data Analysis and Reporting: Monitor social media analytics to track campaign performance, identify trends, and make data-driven adjustments to improve engagement and reach.
- Campaign Management: Plan and execute social media campaigns, including paid advertising, influencer collaborations, and promotional initiatives.
- Trend Monitoring: Stay updated on emerging social media trends, platforms, and best practices to adapt strategies accordingly.
- Brand Consistency: Ensure all social media content aligns with the company’s brand identity and voice across all platforms.
- Copywriting: Develop compelling copy for all products.
- Marketing Calendar: Create and implement the marketing calendar.
- Online Store Materials: Develop visual content such as videos, animations, and reels for the online store.
- Photo Shoots: Plan and execute photoshoots for online content and the online store.
- Retail Window Campaigns: Develop and implement integrated in-store campaigns for retail windows.
- Retail Sales Incentives and Training Materials: Create content for retail sales incentives and training materials.
- Store Music: Curate and update music in-store to align with the brand.
- eCommerce Channel Updates: Maintain and update the look and feel of online store elements, including web banners.
- Collaboration: Work with other marketing teams, designers, and stakeholders to coordinate social media activities and align with overall marketing goals.
Minimum Requirements:
-
Writing and Communication Skills: Ability to craft engaging copy and communicate effectively with diverse audiences across social media platforms.
-
Visual Design Understanding: Basic graphic design skills to create visually appealing content.
-
Analytical Skills: Proficiency in using social media analytics tools to interpret data and make informed decisions.
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Time Management and Organization: Ability to prioritize tasks and manage multiple social media accounts efficiently.
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Digital Marketing Knowledge: Understanding of digital marketing concepts, including SEO, paid advertising, and social media marketing best practices.
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Shopify Experience: Working experience with the Shopify platform.
Adaptability: Ability to quickly adjust to changing social media landscapes and algorithms.
Benefits:
- Competitive salary based on experience.
IF you meet the above requirements and want to make a career-changing move, apply today by emailing your CV to *****@*****.co.za
You can also connect with Daniel on LinkedIn or contact Hire Resolve
If you meet the above requirements we will contact you within 3 working days
GO APPLY NOW
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