Franschhoek: Executive Marketing & Estate Sales Director posted by Karen Tupper Recruitment

About the Role

We are seeking an experienced Executive Marketing & Estate Sales Director to lead our established wine and hospitality estate in Franschhoek, Cape Winelands. As a key member of our senior leadership team, you will be responsible for driving the marketing and estate sales strategy across all our offerings, including accommodation, events, venue hire, hospitality experiences, tourism partnerships, and wine.

Key Responsibilities

• Lead, refine, and execute the marketing and estate sales strategy to drive occupancy, revenue growth, and brand positioning.
• Drive the commercial engine behind estate occupancy and positioning.
• Develop and implement strategic marketing plans to achieve business objectives.
• Build and maintain relationships with key operators, customers, clients, and partners.
• Execute hands-on marketing and sales activities to drive results.
• Provide brand stewardship and ensure consistent brand messaging across all channels.

Requirements

• SA Citizen
• Matric / Grade 12 qualification
• Tertiary education in sales / marketing / commercial (highly advantageous)
• Hands on, pro-active approach
• 10 years senior marketing and/or commercial leadership experience
• Sales Experience
• Proven ability to drive revenue growth
• Strong hospitality / tourism / estate / luxury brand / wine experience required

Qualifications

• Formal education/certifications not specified in the original job description.

Salary & Benefits

• Salary information not mentioned in the original job description.