Franschhoek: Marketing Associate posted by HotelJobs

Area: Franschhoek, Cape Town

Overview

A well-established luxury hospitality portfolio known for sophisticated escapes and unique guest experiences is offering a dynamic career opportunity to a positive, vibrant, and energetic individual. The role of the Marketing Coordinator supports the Senior Marketing Executive in achieving departmental targets by developing and implementing strategies that maximise brand recognition, sales, and revenue.

Main Responsibilities:

Collaborate with hotel teams on all matters impacting public communications and relations.

Provide content support to sales teams responsible for OTAs, OTOs, and traditional trade relationships.

Deliver cutting-edge marketing and communication material.

Coordinate marketing-specific site inspections with media and PR agencies.

Design and produce brand creative content and collateral.

Support the broader marketing function on key projects, campaigns, and additional workload as required.

Drive quality improvements in response to market feedback as agreed with department management.

Negotiate improved pricing for marketing materials to achieve cost savings.

Assist in executing digital marketing campaigns across SEO/SEM, social media (Facebook, Instagram, LinkedIn, etc.), email, and web.

Coordinate and support email marketing campaigns, including building emails, segmenting audiences, and tracking performance.

Monitor campaign performance and generate reports using tools like Google Analytics and social media insights dashboards.

Assist with website content updates and light CMS work (e.g., WordPress).

Stay current with digital marketing best practices, tools, and trends.

Identify trends and insights to optimise spend and performance.

Instrument conversion points and optimise user funnels.

Evaluate emerging technologies and provide thought leadership for adoption where appropriate.

Experience and Skills:

13 years of experience in digital marketing, social media, or content coordination.

Basic understanding of the high-end hospitality and wine industry is beneficial.

Familiarity with SEO/SEM basics, PPC, content strategy, and community engagement.

Experience with social tools such as Hootsuite, Later, and Meta Business Suite.

Proficiency in analytics tools like Google Analytics and Facebook Insights.

Knowledge of email platforms like Mailchimp, Campaign Monitor, or similar.

Experience with CMS platforms such as WordPress.

Graphic design skills, including proficiency with Canva and Adobe Creative Suite (InDesign, Photoshop, Illustrator), and MS PowerPoint.

Inherent Requirements:

Diploma or Bachelor’s degree in Marketing.

Strong focus on process excellence and service delivery.

Exceptional attention to detail and quality.

Innovative mindset aimed at achieving results.

Ability to perform effectively under pressure.

Team-oriented with a collaborative approach across departments.

Analytical mindset with the ability to interpret metrics into actionable insights.

Curious, collaborative, and growth-oriented within a fast-paced marketing environment.