Job Description
Appointed as brand guardian the purpose of this role is to build a fluid long-term brand strategy with a primary focus on building ranges across men, ladies and kids, formal and casual footwear.
JOB FUNCTION Analyze, identify, and establish current brand positioning and values Research trends and interpret them for market Design and implement a research-based strategy with a core focus on building ranges within the brand Measure and constantly interpret brand performance Further grow and sustain brand equity Liaising with suppliers in support of the function ahead of season Sales forecasting, planning & inventory control in collaboration with Planner Keep abreast of market trends and economic conditions to anticipate changes to brand strategy Procure the right product at the right price at the right time. Range development Manage Development Samples until confirmation sample received order and mange and track Supplier comms regarding product Customer comms re product at all times Check & sign POs before sending to supplier BHAG annual plan interpreted to GMROI Analyze GMROI annual plan, monthly check Seasonal Maps daily & weekly
KNOWLEDGE, EXPERIENCE & QUALIFYING CRITERIA Tertiary qualification in Marketing Management or Brand Management or Brand Strategy or Fashion Retail Marketing Management 6-8 Years solid experience as a Brand Manager within the fashion retail sector Additional experience as a Senior Buyer within fashion retail (footwear) with exposure to and understanding of Planning Proven experience in building product ranges Preferred: Senior Brand Manager with experience in Mens, Ladies and Kids footwear (casual, formal and outdoors) Advanced command of MS Excel Ability to interpret numerical and sales information for the purpose of driving the brand Able to travel locally and internationally, often Exceptional business presentation skill
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