Johannesburg: BRAND MANAGER posted by Tower Group

Our Client, a leader in the Hospitality and Entertainment industry is seeking a Brand Manager to join their team based in Johannesburg.

MINIMUM REQUIREMENTS

• Matric
• Bachelors Degree in Marketing or Business Administration or a related field
• 3-5 years experience as a Brand Manager, in both traditional and social media aspects
• Strong understanding of consumer behavior, market dynamics and branding principles
• High attention to detail
• Service orientated and standards of high quality
• Excellent analytical and problem-solving skills
• Creative thinker with a strategic mindset.

MAIN JOB FUNCTIONS

• Develop and execute comprehensive brand strategies and plans, including brand positioning, messaging and target audience identification.
• Conduct market research to understand consumer trends, competitors and industry insights.
• Collaborate with internal teams such as graphic design team and Product Owner to align brand and marketing objectives and develop marketing plans.
• Create and manager brand budgets.
• Develop and implement promotional and advertising strategies and plans, including print, digital and social media channels.
• Develop and implement marketing tactics and activations to promote consumer engagement.
• Monitor and analyze brand performance metrics and provide regular reports to management.
• Maintain brand guidelines and standards to ensure consistency and compliance with Group Marketing Corporate Identity in accordance with
• Gaming Board compliance.
• Build and manage relationships with keys stakeholders, including agencies, media partners and vendors.
• Manage and implement product launches, events and activations and coordinate with relevant teams.