Johannesburg: BRAND MANAGER posted by Tower Group

January 15, 2026 Jobs in Central Johannesburg

Tower Group

Gauteng

Other Tourism/Hospitality

Job Description

About the Role

Our Client, a leader in the Hospitality and Entertainment industry, is seeking a Brand Manager to join their team based in Johannesburg. The successful candidate will be responsible for developing and executing comprehensive brand strategies and plans, including brand positioning, messaging, and target audience identification.

Key Responsibilities

Develop and execute comprehensive brand strategies and plans
Conduct market research to understand consumer trends, competitors, and industry insights
Collaborate with internal teams such as graphic design team and Product Owner to align brand and marketing objectives
Create and manage brand budgets
Develop and implement promotional and advertising strategies and plans
Develop and implement marketing tactics and activations to promote consumer engagement
Monitor and analyze brand performance metrics and provide regular reports to management
Maintain brand guidelines and standards to ensure consistency and compliance with Group Marketing Corporate Identity
Build and manage relationships with key stakeholders, including agencies, media partners, and vendors
Manage and implement product launches, events, and activations

Requirements

Bachelor’s Degree in Marketing or Business Administration or a related field
3-5 years experience as a Brand Manager, in both traditional and social media aspects
Strong understanding of consumer behavior, market dynamics, and branding principles
High attention to detail
Service orientated and standards of high quality
Excellent analytical and problem-solving skills
Creative thinker with a strategic mindset

Qualifications

Matric
Bachelor’s Degree in Marketing or Business Administration or a related field (if applicable)

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How to Apply

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About Other Tourism/Hospitality Jobs in Gauteng

Gauteng, the economic hub of South Africa, is home to a diverse range of industries that cater to various sectors of tourism and hospitality. Typically, job opportunities in this field are abundant, with many companies seeking skilled professionals to manage and operate their establishments. However, the job market can be competitive, and it’s essential for job seekers to have a clear understanding of the industry trends and requirements.

When it comes to salary ranges, those working in tourism and hospitality in Gauteng typically expect broad-based compensation packages that reflect their experience, qualifications, and industry sector. Generally, salaries in this field can range from R500 000 to R2 million per annum, although these figures are subject to variation depending on factors such as the size of the company, industry sector, and individual performance.

Common skills required for roles in tourism and hospitality include excellent customer service skills, strong communication and interpersonal abilities, a solid understanding of operations management principles, attention to detail, analytical thinking, problem-solving skills, and adaptability. Typically, companies also look for professionals with experience in hotel management, event planning, or other related fields.

The industry sectors that commonly employ tourism and hospitality professionals include the financial services sector, technology industry, manufacturing sector, and leisure and entertainment industries. These sectors often have a high demand for skilled staff to manage their establishments, events, and operations.

Career progression paths in this field are generally linear, with opportunities for advancement into senior management positions or specialized roles such as hotel ownership, event planning, or tourism development. Typically, professionals in this field can expect to gain experience, build their skills, and progress through the ranks, with potential for career growth and development within established companies or as entrepreneurs.

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This information provides general career guidance. Actual salaries and requirements vary by employer.

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