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Johannesburg: CRM MarTech Specialist

Johannesburg: CRM MarTech Specialist

Posted on 2025-08-13 00:00:00

Employer Unspecified
Category Marketing / advertising / PR
Location Gauteng  / Johannesburg

Job Summary

Who Are We? We are a dynamic team driving innovative customer engagement and marketing technology across the APAC and ME regions. Our focus is on leveraging cutting-edge CRM platforms, including Salesforce Marketing Cloud (SFMC) and Braze, to deliver personalised, data-driven campaigns that create real commercial impact. We operate in a fast-paced environment where strategic vision meets technical precision to optimise marketing technology and enhance client experiences. Who Are We Looking For? We want a skilled CRM MarTech Specialist with deep technical expertise in Salesforce Marketing Cloud and Braze, passionate about designing and executing customer journeys and marketing automations. You are a strategic thinker who thrives on optimising Martech systems, guiding migration projects and collaborating closely with cross-functional teams. Your knowledge extends across multiple platforms and integrations and you’re eager to lead technical innovation in CRM communications. What Will You Do? Lead the technical execution and optimisation of customer engagement platforms, primarily SFMC and Braze Design, build and deploy personalised, multi-channel campaigns, journeys and automations that deliver measurable business outcomes Support and drive the strategic migration from SFMC to Braze, ensuring seamless communication transitions and improved capabilities Collaborate with CRM leadership and Martech stakeholders to customise and enhance solutions across SFMC, Braze, Sales/Service Cloud and related tools Integrate systems with GCP, Looker, Movable Ink and other Martech applications to maximise efficiency and client satisfaction Conduct regular system audits, identify gaps and propose improvements to optimise platform use and performance Translate business needs into technical solutions, providing consultative guidance and training to marketing teams across regions Perform rigorous QA testing and troubleshooting to ensure flawless campaign execution Develop and maintain comprehensive documentation and training materials for ongoing team enablement Establish monitoring and alert systems to maintain optimal platform performance throughout migration and beyond What Will You Need? Extensive hands-on experience with Salesforce Marketing Cloud (Journey Builder, Automation Studio, AMPscript) and Braze (Canvas, Liquid templating, Connected Content) Strong understanding of CRM and Martech ecosystems, including integrations with Sales/Service Cloud, GCP, Looker and similar tools Proven track record managing platform migrations, optimisations and multi-channel campaign executions Excellent problem-solving skills with the ability to translate complex business requirements into scalable technical solutions Experience in training and supporting marketing teams on CRM best practices Strong communication and stakeholder management skills to work effectively across multiple teams and regions Detail-oriented approach to QA, troubleshooting and documentation to ensure system reliability and campaign success

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