Johannesburg: CRM Specialist – Marketing (Loyalty Programmes) posted by Isilumko Staffing

Job Purpose:

Developing an integrated and targeted communications strategy for CRM, to grow loyalty base, drive sales through
tactical CRM initiatives and enhance the customer life-cycle. Provide communications support across various internal departments, be responsible for corporate communications targeted at various customers (i.e Trade, direct customers, groups etc) and enhance the customer journey from a communications perspective. Provide full support to the Marketing Manager on any ad-hoc projects delegated by Marketing Manager.

Job Responsibilities:

Design, execute and monitor direct marketing promotions, campaigns and interventions.
Monitor data quality, segmenting, marketing activities and assessment.
Communicate with corporate CRM regarding activities, planning, updating and co-ordinating.
Maintain Loyalty Club by executing acquisition strategies to grow base, remarketing strategies to activate base
and implement an Always On maintenance strategy.
Attend to club requests, complaints and queries and monitor resolution within agreed timelines.
Plan and implement CRM campaigns and communication initiatives.
Track performance of CRM campaigns and draw up performance reports.
Draft all relevant corporate and guest communication.
Implement communications process to keep track of all communication.
Flexibility to work in line with operational requirements.
Always Present a professional and favourable image.

Job Requirements:

Marketing Qualification, 6-8 years plus Marketing experience (CRM as a specialisation).

Skills & Competencies

Languages
Fluent in English

Essential
Sound knowledge of Loyalty Programmes
Principles of Direct Marketing
Database management and mining
MSC Cruises policies and procedures

Technical Skills
SAS or any CRM Campaign Dissemination Tool
Contact Lab
Touchbase Pro
Strong Excel Skills & Data Mining & Analysis in order to execute accurate reporting on database.
Marketo
Excel

Skills & Competencies
Computer literacy including MS Word, PowerPoint and Excel, Outlook.
Ability to communicate and liaise with internal and external customers.
Good interpersonal skills
Ability to work under pressure
Excellent writing skills
Customer-focused
Attention to detail
High work standards
Time management
Punctual
Ability to work independently and as a member of a team and to make decisions in accordance with established policies, standards and objectives.
Strong organisational skills, including the ability to handle multiple assignments and tasks while meeting deadlines.
Ability to communicate and liaise with internal and external customers.
Good interpersonal skills
Flexibility to work in line with operational requirements.
Always present a professional and favourable image.
Minimal Design skills