Johannesburg: Digital Content & Web Editor posted by Ad Talent Africa

Who Are We:
A fast-growing global organisation with a presence in 50 countries, committed to delivering excellence through innovation, performance and customer focus.

Who Are We Looking For:
A Digital Content & Web Editor to join a fast-paced, global digital marketing team. In this role, youll build and edit web pages using a CMS platform (Drupal), ensure content follows best practices in UX, UI and SEO, and play a key role in optimising the customer journey across websites. Youll also support Conversion Rate Optimisation (CRO) through data analysis, A/B testing and continuous improvement.

What Will You Do:

• Publish, edit and manage web content across global websites and digital platforms using Drupal

• Collaborate with UX, SEO, product and CRM teams to optimise user journeys and improve site performance

• Apply SEO best practices, including keyword optimisation, metadata management and site structure improvements

• Support CRO initiatives, including data analysis, A/B testing and content optimisation

• Ensure brand consistency, editorial quality and accessibility standards across all content

• Monitor website performance and troubleshoot issues such as page speed, broken links, or rendering problems

• Explore and apply new digital tools, including AI-powered platforms (e.g. Builder.io), to enhance workflows

What Will You Need:

• Strong hands-on experience with web content management systems (CMS) such as Drupal or WordPress, and digital publishing workflows

• Solid understanding of web design principles, user experience (UX) and SEO best practices

• Knowledge of web analytics tools (e.g. Google Analytics, Search Console, AHREFS, Screaming Frog)

• Experience in content editing with excellent attention to detail and brand alignment

• Ability to support CRO and A/B testing frameworks

Bonus if you have:

• Experience with headless CMS or more advanced content workflows

• Familiarity with AI tools for content editing and publishing

• A degree in marketing, communications, or a related field