Johannesburg: Digital Marketing Manager (CPT) posted by Datafin

February 11, 2026 Jobs in Central Johannesburg

Job Description

Digital Marketing Manager (CPT)Media/Marketing/Sales
Johannesburg – Gauteng – South Africa

OVERVIEW

Are you a bold, creative marketer with a passion for iconic brands that represent freedom, individuality, and the open road? Were looking for a Marketing Manager to lead brand strategy and execute campaigns for a cult-status motorcycling and lifestyle brand. This is your opportunity to shape powerful, emotionally resonant marketing that fuels the spirit of loyal enthusiasts while attracting a new generation of riders. Youll thrive here if you bring energy, imagination, and sharp strategic thinking to everything you dofrom high-impact digital campaigns to grassroots events. Youll balance long-term brand growth with hands-on day-to-day execution in a fast-moving, passionate environment.

What Youll Do

Strategic Leadership:

Craft and implement integrated marketing plans across channels and market segments.
Lead data-driven strategies using customer insights, consumer trends, and analytics.
Present and refine campaigns with clear ROI tracking and performance analysis.

Campaign Execution & Team Collaboration:

Work with internal creatives and external partners to deliver outstanding advertising and communication assets.
Manage social media platforms and digital content across all touchpoints.
Coordinate events from concept to on-the-ground execution.
Oversee CRM, lead nurturing, and email strategies in partnership with digital teams.

Brand Building & Engagement:

Align messaging across channels and customer lifecycles.
Drive awareness, loyalty, and conversion with consistent, compelling storytelling.
Be a brand ambassador at events, press engagements, and internal forums.

What Youll Bring

5+ years of hands-on marketing experience in a brand-led or product-driven environment.
Proven ability to create and execute successful campaigns across multiple channels.
Strong project management and multitasking skillsyou thrive under pressure.
Expertise in social media marketing, CRM platforms, and automation tools.
Analytical mindset with experience in tools like Hotjar, Google Analytics, etc.
Excellent communication and copywriting skills.
A degree in Marketing, Business, or a related field (advantageous).
Existing press/media contacts or experience with AutoSLM, Keyloop (CDK), Autotrader, or cars.co.za is a bonus.

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About Other Sales/Marketing Jobs in Gauteng

In Gauteng, the sales and marketing industry is generally thriving, with various sectors experiencing growth due to the country’s economic stability and increasing consumer demand. Typically, roles in this field require a combination of business acumen, communication skills, and technical expertise to drive revenue growth and build brand awareness. Commonly, companies in industries such as technology, financial services, and e-commerce employ sales and marketing professionals to achieve their objectives.

Salary ranges for sales and marketing positions in Gauteng can vary widely depending on factors like experience, company size, and industry sector. Generally, entry-level roles may fall within the R400 000 – R700 000 per annum range, while more senior positions can command salaries ranging from R1 million to over R3 million per year. However, it’s essential to note that these figures are broad estimates and actual salaries can differ significantly based on individual circumstances.

Common skills required for sales and marketing roles in Gauteng include a strong understanding of business principles, excellent communication and interpersonal skills, the ability to work independently and as part of a team, proficiency in CRM software and digital marketing tools, and analytical skills. Additionally, knowledge of industry-specific trends and market analysis is often valuable. Other essential skills may include leadership, problem-solving, and strategic thinking.

The sales and marketing field is commonly found in various industries, including financial services sector, technology industry, manufacturing sector, and e-commerce. These sectors require professionals who can effectively promote products or services, build customer relationships, and develop targeted marketing campaigns to drive growth and revenue.

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Career progression for sales and marketing professionals in Gauteng often involves moving into senior roles such as team leader or manager, where they oversee multiple teams and projects. With experience, individuals may also have opportunities to transition into specialist roles like digital marketing manager or product launch coordinator.

This information provides general career guidance. Actual salaries and requirements vary by employer.

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