Job Description
About the Role
We are a forward-thinking digital media company specialising in programmatic and connected digital advertising. Our focus is on delivering innovative, high-performing campaigns that leverage the latest ad technologies and data-driven insights. We are seeking a hands-on, tech-savvy Lead Digital and Programmatic Campaign Manager to own the delivery, optimisation and evolution of our digital campaigns.
Key Responsibilities
- Lead end-to-end execution of programmatic and digital campaigns across multiple channels
- Translate campaign objectives into targeting, buying, pacing and optimisation strategies
- Monitor campaign performance, investigate under-performance and implement corrective actions
- Manage campaigns across DSPs and programmatic platforms, ensuring accurate trafficking and delivery
- Oversee network and campaign performance, ensuring creatives render correctly and issues are resolved quickly
- Explore and test new ad tech, platforms, integrations and tools to drive innovation and efficiency
- Collaborate on omnichannel campaigns, including mobile retargeting and integrated digital initiatives
- Maximise revenue opportunities through technology-led solutions and commercial insights
- Deliver clear reporting and actionable insights for campaigns, tracking and measurement
- Guide and support ad operations staff, sharing best practices across platforms and workflows
Requirements
- 46 years of experience in digital or programmatic advertising
- Hands-on experience managing and optimising programmatic campaigns
- Strong knowledge of DSPs and digital media platforms
- Comfortable with ad technology and systems, with a curious, experimental mindset
- Strong analytical, problem-solving, and reporting skills
Qualifications
- Bachelor’s degree in Digital Media, Marketing, or related field
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Online and Digital Media Jobs in Gauteng
In Gauteng, the online and digital media industry continues to experience significant growth, driven by increasing demand for digital solutions and online presence across various sectors. This has led to a thriving job market with numerous opportunities for skilled professionals. As a result, career seekers in this field can expect to find a diverse range of roles available, from creative and technical positions to management and leadership roles.
Salary expectations for online and digital media roles in Gauteng are typically broad, with varying levels of compensation depending on factors such as experience, company size, and industry sector. Generally, salaries range from R600 000 to R1,5 million per annum, although these figures can vary significantly. For example, senior roles or those in large corporations may command higher salaries, while entry-level positions or startups may offer more modest compensation.
Common skills for online and digital media professionals include proficiency in design tools such as Adobe Creative Suite, programming languages like HTML, CSS, and JavaScript, and experience with content management systems and social media platforms. Additionally, strong analytical and problem-solving skills are often required, as well as the ability to work collaboratively in a fast-paced environment.
Many industries commonly employ online and digital media professionals, including financial services sector companies, technology industry players, manufacturing sector firms, and e-commerce businesses. These roles can provide valuable opportunities for career advancement and professional growth.
Career development in online and digital media is often driven by ongoing education and training. Many professionals in this field pursue additional qualifications or certifications to stay up-to-date with the latest technologies and trends. With experience, they may move into leadership or management roles, overseeing teams of designers, developers, and project managers. Others may choose to specialize in specific areas, such as UX design, digital marketing, or social media strategy.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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