Johannesburg: Lead Digital and Programmatic Campaign Manager posted by Ad Talent Africa

Who are we: We are a forward-thinking digital media company specialising in programmatic and connected digital advertising. Our focus is on delivering innovative, high-performing campaigns that leverage the latest ad technologies and data-driven insights.

Who are we looking for: Lead Digital and Programmatic Campaign Manager
We are seeking a hands-on, tech-savvy Lead Digital and Programmatic Campaign Manager to own the delivery, optimisation and evolution of our digital campaigns. The ideal candidate has a strong programmatic or performance media background, is curious about new ad technologies and is motivated to improve workflows, systems and revenue performance.

What will you do:

• Lead end-to-end execution of programmatic and digital campaigns across multiple channels

• Translate campaign objectives into targeting, buying, pacing and optimisation strategies

• Monitor campaign performance, investigate under-performance and implement corrective actions

• Manage campaigns across DSPs and programmatic platforms, ensuring accurate trafficking and delivery

• Oversee network and campaign performance, ensuring creatives render correctly and issues are resolved quickly

• Explore and test new ad tech, platforms, integrations and tools to drive innovation and efficiency

• Collaborate on omnichannel campaigns, including mobile retargeting and integrated digital initiatives

• Maximise revenue opportunities through technology-led solutions and commercial insights

• Deliver clear reporting and actionable insights for campaigns, tracking and measurement

• Guide and support ad operations staff, sharing best practices across platforms and workflows

What will you need:

• 46 years experience in digital or programmatic advertising

• Hands-on experience managing and optimising programmatic campaigns

• Strong knowledge of DSPs and digital media platforms

• Comfortable with ad technology and systems, with a curious, experimental mindset

• Strong analytical, problem-solving, and reporting skills

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  Advantageous

• Exposure to ad operations, trafficking, QA and delivery verification

• Familiarity with mobile re-targeting or location-based advertising