Job Description
About the Role
We are seeking a dynamic and strategic Marketing Manager to lead and execute integrated marketing initiatives across multiple divisions in Johannesburg. The successful candidate will be responsible for developing data-driven marketing strategies, managing brand positioning, overseeing campaign performance, and driving measurable growth through targeted marketing programmes.
Key Responsibilities
- Develop and implement comprehensive marketing strategies aligned with the Group’s business objectives across multiple divisions.
- Establish brand positioning, define target audiences, and create marketing plans with measurable objectives.
- Lead end-to-end execution of marketing programmes, leveraging internal resources and external agency partnerships.
- Track, analyse, and report on advertising campaign performance and overall marketing effectiveness.
- Manage and optimise the marketing budget to ensure cost efficiency and maximum ROI.
- Generate analytics reports with insights, strategic recommendations, and formal proposals for go-to-market improvements.
- Collaborate with advertising agencies to develop creative briefs and guide campaign direction across all platforms.
- Monitor customer insights, market trends, and consumer behaviour to refine marketing strategies.
- Drive lead generation initiatives and improve customer conversion rates.
- Produce engaging, conversion-driven content for the company website and digital platforms.
- Manage community engagement, including platforms such as Hello Peter and social media channels.
- Build and maintain strategic relationships with industry partners, agencies, and vendors.
- Measure marketing performance against set KPIs and adjust strategies accordingly.
- Analyse customer behaviour data to optimise advertising and outreach efforts.
- Proactively identify and resolve marketing-related issues or concerns.
Requirements
- 57 years of proven marketing experience.
- Minimum 3-year BCom Marketing degree or equivalent formal tertiary qualification.
- Honours degree in Brand Management (advantageous).
- Demonstrated experience in strategic marketing planning.
- Community management experience (Hello Peter and social media platforms).
- Customer service experience (essential).
- Experience engaging and presenting at executive level.
Qualifications
None mentioned.
Salary & Benefits
Not specified.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in Gauteng
In Gauteng, the marketing, advertising, and public relations (PR) landscape is constantly evolving, with a strong emphasis on digital media and innovative storytelling. Typically, job seekers in this field can expect to find opportunities across various industries, including technology, financial services, manufacturing, and retail. Generally speaking, these roles offer a dynamic work environment that combines creativity, strategic thinking, and analytical skills.
When it comes to compensation, salaries for marketing, advertising, and PR professionals in Gauteng are generally within the R500 000 – R1 million per annum range, although this can vary significantly depending on factors such as experience, company size, industry sector, and specific job requirements. Typically, senior roles or those in larger companies tend to command higher salaries. However, it’s essential to note that these figures are only a rough guide, and actual salaries may differ based on individual circumstances.
Common skills required for marketing, advertising, and PR professionals include proficiency in digital marketing tools such as Google Analytics and Adobe Creative Suite; excellent writing, communication, and presentation skills; the ability to develop and implement effective campaigns across multiple channels; strategic thinking and problem-solving skills; and a strong understanding of market trends and consumer behavior. Other essential skills often include project management, budgeting, and team leadership capabilities.
Industry sectors that commonly employ marketing, advertising, and PR professionals include technology, financial services, manufacturing, retail, and tourism. These roles can also be found in non-profit organisations and government entities. Typically, companies in these industries require professionals who can develop and execute marketing strategies, create engaging brand experiences, and manage public relations initiatives.
Career development opportunities for marketing, advertising, and PR professionals are numerous. Often, entry-level positions serve as a launching pad for more senior roles, such as account manager or creative director. Senior professionals may pursue leadership positions, start their own agencies, or transition into related fields like business development or sales.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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