Job Description
Media Specialist (Implementation & Optimisation)
(Assistant / Support Role)
Position Overview
The Media Specialist supports the Media Strategist & Performance Lead by executing, managing, and optimising paid campaigns across platforms. This role focuses on implementation excellence, day-to-day optimisation, and accurate reporting.
Key Responsibilities
Campaign Execution
Build, launch, and manage paid campaigns across Meta, Google, LinkedIn, YouTube, and other platforms.
Implement targeting, budgets, creatives, and placements as per strategy.
Ensure campaigns are set up accurately and on time.
Optimisation & Monitoring
Monitor daily performance metrics (CTR, CPC, CPA, conversions).
Execute optimisation actions based on performance guidance.
Flag performance issues, anomalies, or opportunities early.
Tracking & Setup Support
Assist with pixel implementation, event tracking, and conversion setup.
Test tracking and ensure campaigns are firing correctly.
Support troubleshooting of tracking or data discrepancies.
Reporting & Admin
Prepare performance reports and dashboards.
Maintain accurate documentation of campaigns and changes.
Log tasks, updates, and learnings consistently.
Collaboration
Work closely with creative teams to implement assets correctly.
Communicate execution updates and performance feedback clearly.
Stay updated on platform changes and best practices.
Requirements
Degree or diploma in Marketing, Digital Media, or related field.
23 years experience managing paid digital campaigns.
Working knowledge of Meta Ads Manager, Google Ads, GA4.
Strong attention to detail and organisational skills.
Analytical mindset with willingness to learn.
Basic understanding of SEO/SEM best practices.
Comfortable working under guidance and within defined strategies.
HR Bonus Insight (Why this split works)
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Other IT/Computer Jobs in Gauteng
The IT and computer industry is one of the most dynamic and growing sectors in Gauteng, with a thriving job market that offers a wide range of opportunities for career advancement.
In terms of salary ranges, IT professionals in Gauteng can expect to earn anywhere from R800 000 per annum for junior positions to over R2 million for senior executives. The average salary for software engineers is around R1.5 million, while data analysts can earn between R900 000 and R1.2 million. With experience and skills, IT professionals in Gauteng can expect significant salary increases, with some roles offering bonuses and benefits that can increase their overall remuneration.
To succeed in the IT industry in Gauteng, candidates need to possess a range of key skills, including programming languages such as Java, Python, and C++, as well as experience with databases, cloud computing, and cybersecurity. Strong problem-solving skills, attention to detail, and excellent communication skills are also essential for success in this field. Additionally, knowledge of ITIL (Information Technology Infrastructure Library) and Agile methodologies can be highly valued by employers.
Several major companies and industries in Gauteng are currently hiring IT professionals, including technology firms such as Microsoft, IBM, and Oracle, as well as banks and financial institutions like Standard Bank and Nedbank. The finance industry is also a significant employer of IT staff, with roles ranging from software development to data analytics and cybersecurity.
Career growth opportunities are abundant in the IT industry in Gauteng, with many companies investing heavily in employee training and development programs. With experience and skills, IT professionals can move into senior leadership positions or start their own businesses, while also pursuing further education and certifications. The Johannesburg Stock Exchange (JSE) is also a significant employer of IT staff, with roles ranging from software development to data analytics and cybersecurity.
Overall, the IT industry in Gauteng offers a wide range of exciting career opportunities for job seekers with the right skills and experience. With salaries that are competitive with those offered by major companies globally, there has never been a better time to pursue a career in this dynamic and rapidly evolving field.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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