Johannesburg: On-Trade Sales Executive – Premium Spirits posted by O’Brien Recruitment

An exciting opportunity exists for an experienced On-Trade Sales Executive to join a premium spirits portfolio operating within Johannesburgs leading bars, hotels, restaurants, and nightlife venues. This role is suited to a commercially driven sales professional who understands the premium on-trade environment and thrives on building influential trade relationships.

The Role

You will be responsible for driving commercial performance across the on-trade channel by executing sales strategies, increasing brand visibility, and delivering high-quality in-trade execution. The role requires a hands-on, customer-focused approach with a strong understanding of premium brand standards.

Key Responsibilities

• Identify and develop new on-trade business opportunities within premium venues

• Build and maintain strong relationships with key customers and industry influencers

• Develop and execute account plans and regular performance reviews

• Grow menu listings and brand presence across priority outlets

• Plan, execute, and attend brand activations, promotions, and events

• Manage in-trade assets in line with brand guidelines

• Monitor competitor activity and market trends

• Brief and train promoters and venue staff on brand positioning and standards

• Track sales performance, depletions, and KPIs using sales systems and tools

• Negotiate and manage pouring contracts where required

What Success Looks Like

• Consistent achievement of volume, distribution, and visibility targets

• Strong execution standards across all priority accounts

• Well-maintained customer database and call cycle

• Effective reporting, planning, and budget management

• Long-term, value-driven customer relationships

About You

You are commercially astute, relationship-led, and passionate about premium spirits and the on-trade environment. You are comfortable working independently, influencing decision-makers, and delivering results in a competitive market.

You will bring:

• Proven on-trade sales experience within the liquor or premium FMCG sector

• Strong negotiation and relationship-building skills

• High energy, resilience, and a results-driven mindset

• Strong planning, presentation, and self-management skills

• A customer-first approach with attention to detail and execution excellence

Qualifications & Experience

• Matric (a 3-year Sales or Marketing qualification is advantageous)

• Minimum 3 years relevant FMCG sales experience, preferably in premium liquor or spirits

• Strong understanding of the on-trade channel

• Valid Code 08 drivers licence

• Willingness to travel extensively (80%)