Bachelor’s degree in Marketing, Business Administration, or a related field
Develop, implement, and oversee a comprehensive brand strategy aligned with business objectives
Ensure brand consistency across all touchpoints, internally and externally
Proven track record of developing and executing successful marketing strategies
Knowledge of the luxury / liquor industry (sales, marketing, business development)
Solutions-driven, collaborative attitude and the ability to handle multiple workstreams simultaneously
Microsoft Excel, Outlook, Word and PowerPoint proficient
Ability to flourish in a high-pressure, deadline-based environment requiring the need to work after hours and often over weekends
DUTIES
Collaborate with internal teams and external agencies to produce high-quality content and marketing materials.
Ensure long term brand strategy for the region’s most important market is developed, clear and aligned with multiple stakeholders
Manage the marketing budget effectively, ensuring optimal resource allocation
Work with Distributor team to establish next year’s brand plans and ensure quarterly plans are then executed to drive brand performance in the all important SA market
Driving the correct project planning processes and following up with Business Managers to ensure timings are adhered to, reducing stress in the system
Press Release and social media content calendar reviews and pre-approval before final sign off
Provides local teams with the set of tools and executions to drive commercial and brand equity results
Event and activation execution review – ensuring brand cohesion and consistency and Activation excellence
Collating, reviewing and analysing marketing results to drive a mind-set of continuous improvement from a fact-based basis (and supplying Best Practice excellence to the region
Being clear on implications of annual brand health tracking and other marketing research results to ensure brand plans reflect critical insights and implications
With Market Director, tracking competitive activity and performance in the market-place and evaluating long or short term course corrections required
Taking a lead / pro-actively pushing and creating initiatives on some of the smaller brands for longer term performance
Handling all platform queries: guidelines, artwork, issues, etc.
Support on day-to-day marketing topics liaising with Distributor brand managers across the portfolio.
Ensuring distributor presentations and reports meet company standards
Development of market visit agendas and ensuring all logistical requirements are handled before and during the visit
Salary:
R negotiable dependent on experience
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