Job Description
Marketing Strategy
Develop and execute the marketing strategy aligned with revenue targets
Identify growth opportunities across international markets
Manage and optimise the annual marketing budget
Analyse market trends, competitor positioning, and customer behaviour
Digital Marketing & Lead Generation
Drive lead generation across paid media, SEO, and digital campaigns
Oversee performance marketing including Google Ads and Meta advertising
Optimise campaigns for cost per lead, lead quality, and ROI
Improve website conversion performance and landing pages
Organic Growth & Content
Lead the SEO and content marketing strategy
Grow organic traffic and inbound leads
Oversee blogs, guides, newsletters, and digital content
Ensure website content remains engaging, relevant, and conversion focused
CRM & Lead Nurturing
Manage CRM marketing and lead nurture journeys
Work with the sales team to improve lead quality and conversion
Develop campaigns to drive repeat and referral business
Brand & Market Presence:
Maintain a consistent brand voice and messaging
Grow brand awareness in key international markets
Identify PR, partnership, and influencer opportunities within the travel industry
Performance & Reporting:
Analyse lead quality, channel performance, and conversion metrics
Provide insights to improve marketing effectiveness and sales outcomes
Track and report on marketing performance and ROI
Requirements:
Bachelor’s degree in Marketing, Communications, or a related field.
5+ years experience in digital marketing
Experience within the travel or tourism industry
Strong understanding of SEO, paid media, content marketing, and CRM marketing
Experience analysing campaign performance and marketing ROI
Ability to align marketing activity with sales performance and business growth
Strong ability to analyse metrics, identify trends, and make data-driven decisions.
Knowledge of Google Ads, social media platforms, SEO tools, and content management systems (CMS).
Excellent verbal and written communication skills for reporting and content creation.
Ability to create engaging, original content and innovate with new marketing strategies.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Retail Management Jobs in Western Cape
The retail management position is a crucial role in the Western Cape’s job market, particularly in industries such as tourism and hospitality, where consumers often prioritize experiential shopping experiences. Generally, retailers in this region focus on providing excellent customer service, managing inventory levels, and maintaining store appearance to drive sales and profitability. Typically, retail management roles involve overseeing daily operations, supervising staff, and implementing marketing strategies to attract customers.
In terms of compensation, salary ranges for retail managers in the Western Cape vary widely depending on factors such as experience, company size, industry sector, and location. While broad estimates suggest that retail managers can expect annual salaries ranging from R400 000 to R800 000 or more, it is essential to note that actual salaries may differ significantly based on individual circumstances. For example, managers in larger companies or those with extensive experience may earn higher salaries than their smaller company counterparts.
Common skills required for retail management roles include excellent leadership and communication skills, the ability to motivate and manage staff, proficiency in point-of-sale systems and inventory management software, basic knowledge of finance and accounting principles, and the capacity to adapt to changing market trends. Additionally, many retailers in this region place a strong emphasis on customer service and sales techniques, such as negotiation and persuasion.
The Western Cape is home to various industries that commonly employ retail managers, including financial services, technology, and manufacturing sectors. Retailers in these industries often need skilled managers who can effectively manage day-to-day operations, train staff, and drive sales growth. Furthermore, many retailers are expanding their e-commerce capabilities, creating opportunities for managers with experience in digital marketing and online retailing.
For those interested in pursuing a career in retail management, there are various development opportunities available. Typically, aspiring managers begin by working as sales associates or stockroom assistants before moving into more senior roles. Many retailers also offer training programs and mentorship schemes to help employees develop the skills they need to succeed in this field.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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