Job Description
About the Role
We are seeking a highly technical and data-driven Programmatic Performance Marketing Infrastructure Specialist to lead end-to-end media infrastructure, tracking integrity, and outcome-based optimization. This role is responsible for ensuring that digital media investments are accurately tracked, attributed, optimized, and aligned to approved business outcomes — not vanity metrics.
Key Responsibilities
- Configure and manage Google Ads
- Manage Google Display & Video 360
- Implement and integrate Meta Ads Manager
- Ensure full funnel tracking from impression to approved outcome data flow
- Prevent duplication and signal leakage
- Monitor attribution discrepancies
- Align media spend to allocation performance
- Optimize against cost per approved outcome (CPO)
- Provide execution support across vertical launch initiatives
Requirements
- Minimum 5–8 years’ experience in enterprise digital marketing systems
- Marketing operations
- Performance data infrastructure
- Programmatic media buying
- Technical competencies:
- CRM-to-ad-platform signal mapping
- Hands-on experience with Google Display & Video 360
- Offline conversion tracking
- Server-side tagging implementation
- SQL (basic to intermediate)
- Strong understanding of attribution models
- Strong understanding of Floodlight tracking
Qualifications
- Bachelor’s degree in Marketing, Data Science, Information Systems, or related field (preferred)
Salary & Benefits
(No information provided in the original job description)
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About IT / Computing / Software Jobs in Cape Town City Centre
Cape Town City Centre is home to a thriving IT and computing industry, with many multinational corporations and local businesses requiring skilled professionals to drive their digital transformation. Generally speaking, the job market in this field remains dynamic, with opportunities arising in various sectors such as technology, finance, and healthcare. Typically, these roles involve working on software development, data analysis, or IT project management.
Salary expectations for IT and computing professionals in Cape Town City Centre vary widely depending on factors like experience, company size, and industry sector. Generally, junior positions may start within the R200 000 – R400 000 per annum bracket, while senior roles can fetch salaries ranging from R800 000 to over R1 million per annum. However, it’s essential to note that these are broad estimates, and actual salaries can differ significantly depending on individual circumstances.
Common skills required for IT and computing roles in Cape Town City Centre include proficiency in programming languages such as Java, Python, or C++, knowledge of cloud-based platforms like AWS or Azure, and experience with data analysis tools like Tableau or Power BI. Other essential skills often include excellent communication, problem-solving, and project management skills.
The financial services sector is one industry where IT and computing professionals are often in high demand. Technology companies, software development firms, and manufacturing businesses also commonly employ individuals in this field. Additionally, the healthcare industry and government sectors are increasingly reliant on IT solutions to drive their operations.
For those looking to establish a career in IT and computing, common progression paths include moving into senior technical roles or taking on leadership positions within software development teams. Many employers also offer opportunities for professional development through training programs, mentorship schemes, and continuous learning initiatives. Typically, experienced professionals can expect to take on more strategic roles, working closely with clients, stakeholders, or other high-level decision-makers to drive business growth and innovation.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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