Olifantsfontein: Area Sales Manager – HO

MINIMUM REQUIREMENTS Proven track record of 35 years in Sales, specifically within Food & Beverage or FMCG sectors Relevant Business, Marketing, or Sales Qualification Strong analytical skills and experience using data to measure and optimise sales performance against KPIs Familiarity with economics across the FMCG value chain, and understanding of pricing and sales compliance Advanced proficiency in Microsoft Office, BI tools, and significant experience with ERP systems Valid Drivers License and reliable transportation Ability to drive team performance and foster a high-performance sales culture MINIMUM DUTIES AND RESPONSIBILITIES Sales Performance Plan and execute strategies to grow sales and distribution of HOB brands in Wholesale & Independents Picture of Success Implement a clear Picture of Success by channel for use with third-party agencies KPIs Monitoring Track and analyse KPIs including Sales Revenue, Market Share, On Shelf Availability, Forward Share, and Price Compliance Make data-driven decisions to improve performance Market & Competitor Insights Identify and explore new business opportunities and distribution channels Monitor and evaluate competitors Customer Relationship Management Build and maintain strong relationships with key wholesale partners Negotiate promotional agreements and address operational challenges Reporting and Feedback Provide performance reports to management highlighting progress, issues, and solutions Collaboration Work closely with back-office teams and other departments to ensure smooth operations and product availability Ad-Hoc Responsibilities Undertake additional duties as required by management KEY PERFORMANCE INDICATORS (KPIs) Sales Performance Management: Sales Revenue vs Prior Year and vs Budget Picture of Success: Adherence Score (On Shelf Availability, Forward Share, Price Compliance) Market Share of Own Brands: Value Share / Volume Share / Numeric Distribution Frequency of KPI Reviews: Number of scheduled vs completed KPI reviews Improvement Action Implementation Rate: Percentage of improvement actions implemented after business reviews New Business Opportunities Identified: Number of new opportunities or channels identified Competitor Monitoring Frequency: Regularity of competitor analysis and reporting Cross-Department Collaboration Frequency: Number of collaborative initiatives or meetings with back-office teams AD-HOC AGREEMENT Duties listed are a guide; incumbent is expected to complete any lawful and reasonable instructions as required Employees are responsible for superior service delivery and customer satisfaction, and may be required to perform tasks outside the scope of their duties