Potchefstroom: Business Generator

February 10, 2026 Jobs in North West Province

Job Description

About the Role

We are seeking a highly motivated and experienced Business Generator to join our team in Potchefstroom. As a key member of our sales team, you will be responsible for generating new business opportunities through outbound cold calls, identifying decision-makers, and qualifying leads.

Key Responsibilities

Conduct outbound cold calls to prospective clients across target markets
Identify decision-makers and gather key information to qualify leads
Engage prospects in meaningful conversations to generate interest in our products/services
Schedule appointments and demos for the sales team, ensuring a smooth hand-off
Maintain accurate records of all outreach activities, conversations, and outcomes in CRM software
Follow up on previous contacts and maintain a consistent cadence with leads
Collaborate with the sales and marketing teams to refine outreach strategies
Meet or exceed daily/weekly activity targets (calls, appointments, etc.)

Requirements

Proven experience in cold calling, telemarketing, or lead generation (preferred)
Excellent verbal communication and interpersonal skills
Strong organizational and time management abilities
Comfortable working with CRM systems and sales tools
Resilient, persistent, and able to handle objections professionally
Self-motivated with a drive to achieve and exceed goals

Qualifications

Proven experience in cold calling, telemarketing, or lead generation (required)
Excellent verbal communication and interpersonal skills (required)
Strong organizational and time management abilities (required)
Comfortable working with CRM systems and sales tools (required)

Salary & Benefits

No salary information is available.

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

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About Sales Jobs in Southern

The sales industry is a dynamic and fast-paced field that thrives in Southern Africa. Typically, sales professionals in this region are employed by multinationals and local companies alike, with a common goal of driving revenue growth and expanding customer bases. Generally, the demand for skilled sales professionals remains strong across various industries, driven by the need for businesses to stay competitive in an increasingly global market.

When it comes to salary expectations, it’s essential to note that compensation can vary widely depending on factors such as experience, company size, and industry sector. Typically, entry-level sales roles may offer a salary range of R200 000 – R400 000 per annum, while more senior positions can command salaries ranging from R500 000 to over R1 million per annum. However, these figures are only general guidelines and actual salaries can vary significantly depending on individual circumstances.

Common skills required for sales professionals in Southern Africa include excellent communication and interpersonal skills, the ability to build strong relationships with customers and colleagues alike, and a proven track record of meeting or exceeding sales targets. Other essential skills include product knowledge, business acumen, and the ability to work under pressure. In some cases, technical skills such as proficiency in CRM software or data analysis tools may also be required.

Sales professionals can commonly be found working in various industries, including financial services sector, technology industry, manufacturing sector, and more. Within these sectors, companies often employ sales teams to target specific customer segments and drive revenue growth. In addition to traditional sales roles, there are also opportunities for sales professionals to work in business development, account management, or even leadership positions.

For those looking to break into the sales industry, career development opportunities abound. Typically, entry-level sales roles provide a chance to build skills and gain experience, while more senior positions offer greater responsibility and career progression opportunities. With ongoing training and development, sales professionals can move into specialist roles, such as account management or business development, or even transition into leadership positions within the company.

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This information provides general career guidance. Actual salaries and requirements vary by employer.

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