Randburg: Copywriter

Duties: Copywriting and Content Creation: Create compelling copy for marketing materials including brochures, sales collateral, direct mailers, email campaigns, and digital content Write engaging scripts for webinars, presentations, video content and YouTube channel Develop persuasive, SEO-optimised website copy that drives conversions Produce sales enablement materials and craft targeted content for different audience segments across all properties Stay current with industry trends, competitor activities and platform-specific writing requirements Edit and proofread all marketing materials to ensure accuracy and brand consistency Collaborate with design, digital and social teams to create cohesive visual and written communication Digital Writing and Brand Consistency: Write for digital platforms including YouTube, websites and email marketing Create compelling titles, descriptions, and content optimised for search and engagement Ensure all copy reflects brand personality: obsessive, bold, progressive, authentic, spirited and caring Maintain warm, direct, proudly South African tone across all communications Adapt messaging based on analytics insights while maintaining brand voice consistency Collaboration and Deadline Management: Work closely with social and digital marketing teams Manage multiple writing assignments simultaneously while meeting tight deadlines in a high-pressure environment Be proactive in identifying content opportunities and bringing creative suggestions to the team with genuine excitement and passion Maintain obsessive attention to detail in all deliverables Requirements : Grade 12 Bachelors degree in Marketing, Communications, Journalism, or related field At least 5-7 years of copywriting experience specifically in hospitality / luxury travel industry Proven portfolio with 3-5 samples demonstrating brochure copy, digital content and sales material Strong digital copywriting skills across platforms including website copy, email marketing, YouTube content, and video scripts Understanding of SEO principles and luxury hospitality customer journey Excellent command of English with impeccable grammar and writing skills Basic understanding of Google Analytics and performance tracking Knowledge of social media writing and platform-specific requirements Obsessive attention to detail and high-pressure performance capabilities Bold creative thinking with authentic South African voice Spirited energy and proactive approach to identifying opportunities Appreciation for South African heritage and wildlife / safari experiences Collaborative team player with excellent interpersonal skills