Randburg: Marketing Manager posted by Wild Dreams Hospitality

About the Role

We are seeking a seasoned Marketing Manager to join our leadership team at Wild Dreams Hospitality. As second-in-command to the Group Marketing Director, you will be responsible for driving strategic planning and hands-on execution across digital and traditional channels, ensuring cross-departmental alignment and direct revenue growth.

Key Responsibilities

• Develop annual and quarterly marketing strategies aligned with business goals.
• Translate high-level objectives into actionable plans with KPIs and budgets.
• Ensure cross-functional alignment across departments.
• Create and manage integrated content strategies across digital (social, email, web) and traditional (print, outdoor, PR).
• Oversee editorial calendars, production schedules, and agency collaborations.
• Maintain brand consistency across all touchpoints.
• Act as brand guardian, enforcing guidelines and compliance.
• Conduct audits, provide training, and update brand standards.
• Approve customer-facing communications.
• Build and execute direct booking and lead generation campaigns.
• Manage performance marketing (SEO, SEM, paid social, display).
• Optimise CRM, automation, and analytics platforms to improve ROI.
• Cascade marketing plans across teams and secure stakeholder buy-in.
• Ensure sales and operations are supported with aligned materials.
• Monitor implementation and address gaps.
• Track KPIs, budgets, and campaign performance.
• Produce reports, analyse data, and recommend optimisations.
• Benchmark against competitors and industry standards.
• Manage and mentor a small marketing team (2–5 people).
• Delegate tasks, conduct reviews, and foster collaboration.
• Recruit and onboard new team members.

Requirements

• 7–10 years in marketing, with at least 2 years in senior roles.
• Experience managing in-house marketing teams within hospitality (hotels, restaurants, leisure, travel).
• Degree or professional qualifications in Marketing/Business/Communications.
• Proven success in both digital and traditional marketing.
• Track record of driving direct channel revenue and lead generation.
• Strong skills in strategy development, execution, and stakeholder management.
• Expertise in brand management, content strategy, and performance marketing.
• Proficiency with CRM, automation tools, analytics platforms, and reporting.
• Knowledge of revenue management, email segmentation, and online reputation.
• Experience with PR/media agencies, event marketing, and sponsorships.
• Familiarity with procurement and vendor management.