Job Description
About the Role
The Senior Copywriter plays a crucial role in creating compelling, compliant, and conversion-focused content across multiple iGaming channels for Blueion Support Services. This position requires collaboration with various teams to ensure all messaging aligns with brand tone, regulatory requirements, and responsible gambling standards.
Key Responsibilities
- Develop high-quality copy for CRM campaigns, promotions, landing pages, app notifications, emails, SMS, and push notifications.
- Write and optimise copy for acquisition, retention, and reactivation campaigns.
- Ensure all content complies with iGaming regulatory requirements, responsible gambling guidelines, and advertising standards across jurisdictions.
- Collaborate closely with Compliance and Legal teams to review and approve marketing content prior to publication.
- Maintain and evolve the brand voice and tone across all communication channels.
- Interpret complex product features, bonuses, and T&Cs into clear, player-friendly messaging.
- Brief and mentor junior copywriters and provide constructive feedback.
- Work with designers, product managers, and CRM specialists to deliver cohesive campaigns.
- Analyse campaign performance and optimise copy based on data, A/B testing, and player behaviour.
- Stay up to date with industry trends, competitor messaging, and regulatory changes.
Requirements
- 5 years experience as a Copywriter, preferably within iGaming, fintech, or regulated digital industries.
- Strong understanding of CRM copywriting (email, push, SMS, in-app).
- Proven ability to write conversion-driven yet compliant marketing content.
- Experience working with multiple markets and jurisdictions.
- Excellent attention to detail and strong proofreading skills.
- Ability to work in a fast-paced, deadline-driven environment.
Qualifications
No formal qualifications are required for this role.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in North Johannesburg
The marketing, advertising, and public relations (PR) industry in North Johannesburg is a dynamic and competitive field, with job seekers often finding opportunities in various sectors such as technology, financial services, and manufacturing. Generally, this industry is characterized by fast-paced work environments, requiring professionals to be adaptable and creative in their approach. Typically, marketing and advertising professionals in North Johannesburg are expected to stay up-to-date with the latest trends and technologies in digital media, social networking, and content creation.
In terms of salary, it’s common for marketers and advertisers to earn a broad range of salaries, depending on factors such as experience, company size, and industry sector. Typically, entry-level positions may fall within the R200 000 – R400 000 per annum range, while more senior roles can fetch salaries ranging from R600 000 – R1 200 000 per annum. However, please note that these are general estimates and actual salaries may vary depending on individual circumstances.
Common skills required for marketing and advertising professionals in North Johannesburg include a strong understanding of digital marketing channels, creative content creation, social media management, data analysis, and project management. Additionally, proficiency in tools such as Adobe Creative Suite, Google Analytics, and CRM software is often expected. Often, employers also look for professionals with a degree in marketing or communications, although relevant experience can sometimes take precedence.
The financial services sector, technology industry, and manufacturing sector are common industries that employ marketing and advertising professionals. In the financial services sector, marketers may focus on promoting banking products and services, while those in the tech industry may be involved in launching new software or apps. Manufacturers often require marketers to promote their brand and products to consumers.
For career development, many marketers and advertisers in North Johannesburg opt for further education or training in areas such as digital marketing, data analysis, or strategic communication. Some also pursue advanced degrees, while others choose to specialize in specific industries or functional areas within the field.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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