Job Description
This role requires a blend of digital marketing experience, brand management skills and hospitality experience, with a focus on elevating guest engagement and driving revenue growth through innovative campaigns.
Key responsibilities:
- Assist in the development and executive of marketing campaigns aligned with the company’s brand positioning
- Manage and grow social media platforms (Instagram, Facebook, TikTok, LinkedIn) with high quality, engaging content tailored to a luxury audience
- Co-ordinate content creation, including photography, videography and graphic design to showcase property highlights, events and guest experiences
- Support public relations and media engagement, including influencer partnerships, press releases and hosting media visits
- Work closely with sales and revenue teams to promote seasonal offers, F&B, packages and special events
- Oversee email marketing campaigns and maintain CRM databases to improve guest retention and loyalty
- Monitor and report on campaign performance, digital analytics, competitor trends and ROI metrics
- Assist with event co-ordination, brand activations and exclusive guest experiences
- Ensure brand consistency across all marketing channels and materials
Qualifications and experience:
- Bachelor’s degree or diploma in marketing, communications, hospitality management or related field
- Minimum 3-5 years experience, in marketing and or ideally within luxury hotels, resorts, wine estates or premium lifestyle brands
- Proven track record in digital marketing, including social media management, SEO, PPC and Google Analytics
- Familiarity with OTA platforms, hotel CRM systems and digital booking channels
- Experience with graphic design tools (Canva, Adobe Creative Suite) advantageous
- Excellent written and verbal communication skills with the ability to craft a luxury “tone of voice”
- Strong creative and visual storytelling abilities
- Analytical mindset with ability to interpret campaign data and insights
- Exceptional organisational and project management skills
- Ability to thrive in a fast paced, deadline-driven environment
- Flexible, proactive and able to adapt to hospitality schedules
- Passion for luxury service, hospitality trends and guest experience excellence
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