Job Description
About the Role
Inbound DMC is seeking a skilled Technical Digital Copywriter who can translate complex concepts into clear, engaging and accessible digital content that drives measurable performance. This role sits at the intersection of content, SEO and performance marketing, with a focus on producing conversion-led copy across digital channels to support B2C lead generation with a long sales cycle.
Key Responsibilities
- Content Creation & Optimisation: Write and edit high-performing digital content across websites, landing pages, and marketing channels
- Develop SEO-driven long-form content, content hubs, and landing pages
- Create conversion-focused copy for paid media, including PPC and paid social
- Produce lifecycle content including email campaigns and lead nurture journey
- Performance & Growth: Optimise content using data insights to improve engagement, rankings, and conversion
- Refresh and enhance existing content to drive continuous performance improvement
- Support A/B testing and messaging experimentation across channels
- Technical Translation & Collaboration: Translate complex product and platform functionality into clear, user-focused messaging
- Collaborate with marketing, product, and digital teams to align content with business objectives
- Develop supporting documentation such as FAQs, guides, and feature explanations
- SEO & Digital Best Practice: Structure content for search visibility, readability, and AI discovery
- Apply keyword research and search intent to content development
- Ensure all content aligns with brand voice, tone, and editorial standards
Requirements
- Bachelor’s degree in technical copywriting or related performance marketing degree
- Experience: At least 5 years proven experience in digital copywriting or content roles within performance marketing environments
- Proven track record across SEO, paid media, and lifecycle marketing
- Experience working with premium or luxury brands preferred
- Exceptional writing ability with a strong focus on clarity and persuasion
- Strong understanding of how content drives performance across digital channels
- Commercial awareness with the ability to create conversion-led messaging
- Ability to interpret briefs, challenge thinking, and identify optimisation opportunities
- Strong research, editing, and proofreading skills
- Solid understanding of SEO principles, keyword strategy, and search intent
- Experience writing for paid media and conversion-focused environments
- Familiarity with CMS platforms and tools such as Google Search Console, Ahrefs, or similar
Qualifications
No qualifications mentioned in the original job description.
Salary & Benefits
Salary information not specified in the original job description.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in ZA
The marketing, advertising, and public relations (PR) industry in South Africa is a dynamic and competitive field, with job seekers typically requiring a combination of creative flair, strategic thinking, and technical expertise to succeed. Generally speaking, the demand for skilled marketers and PR professionals remains strong, driven by the growth of businesses across various sectors.
Typically, marketing, advertising, and PR roles in South Africa fall within broad salary ranges, often ranging from R400 000 to R800 000 per annum, depending on factors such as experience, company size, and industry sector. However, it’s essential to note that salaries can vary significantly, and actual figures may differ based on individual circumstances.
Common skills required for marketing, advertising, and PR roles in South Africa include proficiency in digital marketing tools, strong written and verbal communication skills, creative problem-solving abilities, attention to detail, strategic thinking, and a deep understanding of consumer behaviour. Other essential skills often include project management experience, data analysis capabilities, and knowledge of social media platforms.
Marketing and PR professionals can be found across various industry sectors, including financial services, technology, manufacturing, retail, and non-profit organisations. These roles often involve developing and implementing marketing campaigns, managing public image, and crafting compelling content to engage audiences and drive business growth.
Career development opportunities are plentiful in this field, with common progression paths including senior roles within marketing teams, leadership positions in advertising agencies, and executive-level positions in PR firms. Others may choose to transition into related fields like digital media, e-commerce, or social impact initiatives. With experience and a strong skillset, marketers and PR professionals can leverage their expertise to drive business success and build fulfilling careers in this dynamic industry.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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