Job Description
About the Role
We are seeking a highly skilled Paid Media Specialist to join our team in Stellenbosch, South Africa. As a key member of our marketing team, you will be responsible for managing paid advertising campaigns across multiple platforms and ensuring data-driven decision making.
Key Responsibilities
- Effectively manage workload capacity, prioritizing tasks and meeting deadlines with creative and strategy teams to align performance marketing with brand storytelling and campaign objectives.
- Set up and manage tracking and analytics using Google Tag Manager (GTM), Google Analytics 4 (GA4), and UTM parameters to ensure accurate, actionable insights.
- Design, implement, and optimize paid advertising campaigns across Google Ads, YouTube, Meta, TikTok, and display networks.
- Build and interpret KPI dashboards to support data-driven decisions, continuous A/B testing, and ongoing ROI improvements.
- Support marketing automation, including CRM trigger workflows and Mailchimp email sequences.
- Deliver clear, transparent reporting and maintain consistent accountability throughout campaign cycles.
Requirements
- Minimum 5 years of experience in an agency role focused on Paid Ads or Performance Marketing
- Google Ads Certified
- Advanced knowledge of Google Tag Manager (GTM), GA4, and campaign optimization
- Strong technical confidence and proven ability to work independently
- Excellent communication skills, with the ability to clearly interpret data and strategic insights
Qualifications
- Formal education/certifications not specified in original job description.
Salary & Benefits
- Salary: R negotiable dependent on experience
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in Cape Winelands
The Cape Winelands region is known for its stunning natural beauty and thriving tourism industry, making it an attractive location for marketing, advertising, and public relations professionals. The job market in this sector typically offers a mix of creative and analytical roles, with opportunities to work on various projects, from brand management to digital campaigns.
In terms of salary expectations, the range is broad and can vary greatly depending on factors such as experience, company size, and industry sector. Typically, entry-level positions may fall within the R400 000 – R600 000 per annum range, while senior roles can exceed R1 million. However, it’s essential to note that actual salaries can fluctuate based on individual performance, company budgets, and local economic conditions.
Marketing, advertising, and PR professionals in Cape Winelands often require a combination of creative and technical skills. Common skills include proficiency in Adobe Creative Suite, experience with social media platforms, strong written and verbal communication skills, analytical thinking, project management expertise, and an understanding of the latest digital trends. Familiarity with local regulations and laws governing marketing and advertising is also essential.
The region commonly employs marketing, advertising, and PR professionals in various industries, including financial services sector, technology industry, manufacturing sector, tourism industry, and agriculture. Other sectors that may require these skills include retail, education, and healthcare.
Career development opportunities are available across the board, with many professionals opting to specialize in specific areas or move into leadership roles. Typically, entry-level positions can serve as a springboard for junior management or specialist roles, while senior professionals can consider entrepreneurship, consulting, or pursuing advanced degrees in related fields such as marketing, communications, or business administration.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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