Western Cape: Marketing Analyst (George Onsite) posted by Datafin
Job Description
Western Cape – South Africa
- Develop, maintain, and enhance marketing analytics and operational performance dashboards using Power BI, Qlik, and Excel.
- Write and optimise DAX and M-code queries to build robust data models and automate data transformations. Python proficiency is a plus for advanced analytics and automation. Or via other data analytics tools and languages, which will allow report/ dashboard distribution.
- Integrate and analyse marketing data from diverse sources, including Google Analytics 4, Facebook Ads, Google Ads, TikTok, Bing, HubSpot, internal CRM, and other third-party platforms.
- Create acquisition models and performance reports that measure marketing effectiveness, uncover trends and seasonality, and predict future outcomes.
- Ensure best practices in data analysis to deliver accurate, consistent, and reliable insights.
- Communicate complex analytical findings and data-driven recommendations clearly to Marketing teams and stakeholders.
- Collaborate effectively within a fast-paced, data-driven team culture focused on simplicity, delivering soft landings for customers and colleagues alike.
- Support the identification of optimal marketing channel mixes to achieve acquisition cost targets and sales objectives in digital and operational domains.
- Share daily reports/ dashboards with the relevant stakeholders.
- Proven experience with Power BI, including advanced use of DAX and M-code for data modelling and reporting. Or another BI tool and language.
- Strong competency in Excel for data manipulation and analysis.
- Working knowledge of Google Analytics 4 and familiarity with integrating multi-channel marketing data into unified dashboards.
- Ability to handle and combine data from multiple third-party marketing sources confidently.
- Analytical thinker with experience building predictive models and identifying key trends in marketing data.
- Experience with Qlik or similar BI platforms.
- Excellent communication skills, with the ability to present data insights clearly and engage effectively within a collaborative team environment.
- Demonstrated alignment with a fast-paced, simplicity-focused, and data-driven company culture.
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