Western Cape: Performance Marketing Specialist posted by ATM.SA

March 25, 2026 Jobs in South Africa

ATM.SA

South Africa

Marketing / advertising / PR

Job Description

Role purpose The Performance Marketing Specialist supports the planning, execution, and optimisation of paid advertising campaigns across search, performance, and industry networks. Working closely with the Campaign & Analytics Manager, this role ensures campaigns are accurately built, optimised, and reported against performance goals. Key responsibilities Build, launch, and manage paid campaigns across Google Ads, Bing Ads, and relevant industry platforms. Implement campaign briefs with accurate targeting, ads, budgets, landing pages, and tracking. Monitor campaign performance and optimise bids, budgets, targeting, and creative. Run A/B tests on ads, audiences, and landing pages to improve results. Maintain performance reporting, tracking, and clean campaign structure. Collaborate with content, design, and web teams to support campaign delivery. Essential · 1 to 3 years experience in paid media, performance marketing, or digital marketing coordination. · Hands on experience managing Google Ads and Microsoft/Bing Ads. · Confidence working with campaign performance data and making optimisation decisions. · Strong attention to detail in campaign setup, tracking, and QA. · Familiarity with UTM use, landing page flows, and basic funnel thinking. · Comfortable working across multiple campaigns at once with clear prioritisation. · Strong communication skills and willingness to ask questions early. Desirable · Experience with industry networks like Gartner Digital Markets and Hotel Tech Report. · Exposure to B2B SaaS paid media or lead gen models. · Basic knowledge of GA4, HubSpot, Salesforce, Looker, or similar tools. · Experience with retargeting, ABM audience targeting, or LinkedIn Ads. · Understanding of ad creative best practices and conversion rate optimisation.

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About Marketing / advertising / PR Jobs in South Africa

The marketing, advertising, and PR industry in South Africa is a dynamic and competitive field, with a strong demand for skilled professionals to drive brand awareness, engagement, and loyalty. Typically, the job market trends indicate a growing need for digital marketing specialists, social media experts, and content creators who can navigate the evolving media landscape.

In terms of salary ranges, it’s common for marketing, advertising, and PR roles to offer competitive compensation packages, often falling within the R500 000 to R1 million+ per annum range, depending on factors such as experience, company size, and industry sector. However, please note that actual salaries can vary significantly depending on individual circumstances and the specific job requirements.

Common skills required for marketing, advertising, and PR roles in South Africa typically include strong communication and writing skills, attention to detail, analytical thinking, creativity, and a solid understanding of digital technologies and trends. Other essential skills often include project management, budgeting, stakeholder management, and data analysis. Oftentimes, professionals in this field also possess experience with social media platforms, content management systems, and marketing automation tools.

The financial services sector, technology industry, manufacturing sector, and consumer goods sector are among the industries that commonly employ marketing, advertising, and PR professionals. Other sectors, such as tourism, education, and healthcare, also require skilled practitioners to promote their brands, services, or products effectively.

Career development opportunities in this field are numerous, with many professionals progressing to senior roles, becoming department heads, or taking on leadership positions within companies. Others may choose to specialize in niche areas, such as digital marketing strategy, brand management, or crisis communication. With ongoing training and education, individuals can further enhance their skills and stay competitive in the ever-changing marketing landscape.

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This information provides general career guidance. Actual salaries and requirements vary by employer.

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