Job Description
SEO Strategy & Implementation
- Implement and refine the company’s existing SEO strategy to increase search visibility.
- Improve organic rankings through keyword optimisation, technical SEO, and content strategy.
- Monitor performance and continuously improve SEO tactics.
On-Page & Off-Page SEO
- Optimise website content, meta tags, internal linking, and site structure.
- Manage backlink strategy and link-building initiatives.
- Work closely with the internal web design and marketing teams to implement SEO best practices.
Digital Advertising Management
- Manage and optimise Google Ads campaigns across Search, Display and other formats.
- Manage Meta Ads campaigns on Facebook and Instagram.
- Conduct creative testing, audience targeting, and campaign optimisation.
- Monitor campaign performance and optimise toward conversions, CPA and ROAS.
Collaboration
- Work with our in-house marketing and web teams to align digital strategy with company goals.
- Provide regular insights and recommendations to improve performance.
- Participate in strategy and progress meetings with the global marketing team.
Key Deliverables
- Monthly digital marketing performance reports
- SEO and Paid Media KPI tracking
- Technical SEO recommendations
- Content strategy planning
- Link-building progress reports
- Ad account optimisation logs
Requirements:
- Proven experience in SEO and digital marketing
- Hands-on experience with Google Ads and Meta Ads
- Strong analytical skills and ability to interpret marketing data
- Experience improving rankings, traffic, and conversion metrics
- Ability to collaborate with developers and marketing teams
- Self-driven and comfortable working independently
Work Arrangement
- Flexible: Full-time, half-day, or contractor
- Remote collaboration with an international marketing team
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Insurance Sales/Marketing Jobs in Western Cape
The insurance sales and marketing industry is a growing sector in Western Cape, South Africa, with a general upward trend in job opportunities. Typically, this field offers stable and rewarding careers for those who are passionate about understanding complex products and building relationships with clients. However, the job market can be highly competitive, especially in areas like Cape Town and Stellenbosch.
Generally, insurance sales and marketing professionals in Western Cape can expect to earn a salary range of R400 000 to R600 000 per annum, depending on factors such as experience, company size, and industry sector. However, please note that this is only a rough estimate, and actual salaries can vary widely based on individual circumstances.
Common skills required for insurance sales and marketing roles include strong communication and interpersonal skills, the ability to understand complex financial products, proficiency in Microsoft Office and CRM systems, and excellent analytical and problem-solving skills. Other essential skills include the ability to build rapport with clients, negotiate effectively, and adapt to a fast-paced environment. In some cases, a degree in a related field such as business or marketing may be advantageous.
The insurance industry sector is one of the largest employers of sales and marketing professionals in Western Cape, with many companies operating in areas such as financial services, technology, and manufacturing. Other industries that commonly hire for these roles include construction and real estate sectors. Typically, these roles require an understanding of the specific industry’s regulations and requirements.
For those interested in pursuing a career in insurance sales and marketing, there are several opportunities for career development and growth. Typically, professionals can expect to move into senior roles within 5-7 years of experience, or progress into specialist areas such as underwriting or risk management. Many companies also offer training and development programs to help employees enhance their skills and knowledge.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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