Cape Town: Social Media Specialist posted by Ad Talent Africa
Posted on 2025-05-18 00:00:00
| Employer | Ad Talent Africa |
|---|---|
| Category | Other Finance/Accounting |
| Location | Western Cape / Cape Town |
Job Summary
Who we are: A leading Financial Services company.
What we do: We offer affordable and reliable financial services to the emerging consumer.
What we are looking for: A Social Media Specialist.
What you will do:
- Initiate and execute on creative content strategies that align with the company brand
- Copywriting of all social media posts according to the brand guidelines
- Conduct market research analysis to identify trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance
- Keep abreast of government regulations and emerging web technology to ensure regulatory compliance by reviewing current policies and SOPs
- Participate in the development and implementation of online marketing strategy with overall responsibility for social media implementation
- Conduct online marketing initiatives
- Identify appropriate Key Performance Indicators (KPIs) and report key metrics from social media platform activities or initiatives
- Responsible for setting up or optimising analytics tools for tracking visitors’ behaviours
- Manage tracking and reporting of social media activities on all platforms
- Conduct financial modelling, monitoring and reporting for online marketing programmes or website revenue forecasting
- Execute digital competitions (planning, design, sign-off and execution)
- Identify, evaluate and propose procurement of hardware or software for implementing social media marketing initiatives and campaigns
- Propose online or social media channel campaigns to marketing leaders
- Collaborate with web, IT, service providers and graphic design staff to create multimedia social media content that conforms to brand and company visual format
- Contribute to the identification and development of commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled functionality and inform social media marketing tactics
- Execute and manage social media campaigns or promotional strategies with sales, operations and other key stakeholders
- Assist in the evaluation and negotiation of contracts with vendors or online partners
- Attend bi-annual monthly performance meeting with Digital Marketing Manager
- Maintain knowledge of current digital marketing methodology and practices
What do you need:
- Bachelors degree or Advanced Diploma
- Social Media and Digital Marketing courses
- Minimum 5 years Digital Marketing and Social Media Platforms Experience (Facebook, Twitter, LinkedIn, Instagram and TikTok)
- Minimum 3 years (advantageous not necessity) Fintech and/or Financial Services experience
- Knowledge of marketing and communication processes
- Knowledge of content creation (video and static)
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