Cape Town: Digital Advertising & Paid Media Specialist posted by Rain
Posted on 2025-06-18 00:00:00
| Employer | Rain |
|---|---|
| Category | Telecommunication |
| Location | Western Cape / Cape Town |
Job Summary
Key Responsibilities:
Paid Media Strategy & Execution:
- Develop and implement high-performance paid media campaigns across Google Ads, Display Network, YouTube, Microsoft Bing, Meta (Facebook, Instagram), and TikTok.
- Own and execute full-funnel digital advertising strategies to drive customer acquisition, engagement, and conversions.
- Ensure campaigns are structured effectively, leveraging the best audience targeting, bidding strategies, and ad placements.
- Work closely with the creative and content teams to align messaging, ad creatives, and landing pages for maximum impact.
- Continuously A/B test ad creatives, copy, and targeting to improve click-through rates (CTR), conversion rates, and overall return on ad spend (ROAS).
Campaign & Budget Management:
- Manage significant advertising budgets, ensuring smart allocation of spend across high-performing channels.
- Monitor real-time campaign performance, making adjustments based on data insights to reduce cost per acquisition (CPA) and maximise efficiency.
- Lead media planning and forecasting, ensuring alignment with business KPIs.
- Develop retargeting and audience segmentation strategies to improve campaign efficiency.
Analytics, Reporting & Optimisation:
- Set up tracking and measurement using Google Analytics, Google Tag Manager (GTM), and platform-specific tracking pixels.
- Analyse data to identify opportunities for campaign optimisation, making data-driven decisions to enhance performance.
- Provide detailed performance reports, delivering actionable insights and recommendations to improve advertising efficiency.
- Stay updated on new paid media trends, algorithm changes, and industry developments to keep campaigns competitive.
Collaboration & Stakeholder Engagement:
- Work closely with internal stakeholders (marketing, content, creative teams) to ensure paid media strategies align with overall marketing objectives.
- Engage with advertising platforms, agencies, and vendors to leverage new opportunities and maintain best practices.
Requirements:
- 4+ years of hands-on experience in paid media management, with expertise in Google Ads, Meta Ads, and TikTok Ads.
- Strong understanding of performance marketing, audience targeting, and conversion rate optimisation.
- Proven experience in managing large advertising budgets and optimising spend across multiple platforms.
- Strong analytical skills with experience using Google Analytics, Google Tag Manager (GTM), and campaign reporting tools.
- Proficiency in A/B testing, bid management strategies, and funnel optimisation.
- Advanced skills in Excel, PowerPoint, and reporting dashboards for campaign performance analysis.
- Excellent attention to detail and the ability to work independently in a fast-paced environment.
- Knowledge of emerging digital advertising trends and automation technologies.
Preferred Qualifications:
- Google Ads & Meta Blueprint Certifications are a plus.
- Experience in E-commerce and lead generation campaigns.
- Understanding of programmatic advertising is an advantage.
Why This Role?
- A step up from a mid-level specialist role—offering more strategic ownership and independence.
- No people management required—this is an execution and strategy-heavy
- High-budget, data-driven focus—ideal for someone who enjoys hands-on paid media execution.
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