Umhlanga: Paid Social Media Specialist posted by Sandi Crowther Recruitment
Posted on 2025-06-18 00:00:00
| Employer | Sandi Crowther Recruitment |
|---|---|
| Category | Advertising/Media Sales |
| Location | Kwazulu-Natal / Umhlanga |
Job Summary
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Bachelor’s Degree in Marketing, Communications, Business, or a related field
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2–3+ years’ experience in paid social media advertising, ideally in online betting, gaming, or e-commerce
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Proven track record of delivering successful, data-driven campaigns
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Proficiency in platforms like Meta Ads Manager, X Ads, Google Ads
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Experience with analytics tools such as Google Analytics, Facebook Pixel
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Knowledge of CRM systems and audience segmentation tools
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Basic graphic design skills (Canva, Adobe Photoshop) – a plus
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Strong analytical, copywriting, and storytelling abilities
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Comfortable working in a fast-paced, performance-focused environment
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Understanding of online betting, gaming regulations, and responsible gambling practices
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Familiarity with the South African or international betting market is a strong advantage
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Campaign Strategy and Execution:
Plan and manage paid social campaigns across Meta, X, LinkedIn, Google, and more and create engaging ad content and manage budgets to meet performance goals (CPA, CTR, conversions) -
Audience Targeting:
Use data and analytics to target high-value customer segments (e.g., sports bettors, casino players) and apply advanced targeting tactics like retargeting and lookalike audiences -
Performance Optimization:
Monitor and analyze campaign performance using tools like Google Analytics and conduct A/B testing and provide regular reports with actionable insights -
Compliance and Brand Consistency:
Ensure all campaigns follow advertising regulations and responsible gambling guidelines and collaborate with creative teams to maintain brand standards -
Innovation and Trend Awareness:
Stay up to date on platform updates and advertising trends and test new formats and strategies to enhance results -
Cross-Functional Collaboration:
Work with Content Creators, Designers, SEO Specialists, and Customer Support to align marketing efforts
Apply: *****@*****.co.za
Click Go Apply to apply online!
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