Cape Town: eCommerce & Digital Marketing Lead/ Online Business Manager/ Digital Brand & eCommerce Manager posted by O’Brien Recruitment
Posted on 2025-06-26 00:00:00
| Employer | O’Brien Recruitment |
|---|---|
| Category | Other Medical |
| Location | Western Cape / Cape Town |
Job Summary
Digital & eCommerce Manager
We are seeking a strategic and hands-on Digital and eCommerce Manager to lead and execute digital marketing initiatives that drive brand awareness, engagement, and online sales. Reporting to the Marketing Manager and General Manager, this role is responsible for managing digital campaigns, optimizing eCommerce performance, and collaborating with internal teams and external agencies to ensure alignment with business goals.
Key Performance Areas
-
Develop and implement integrated digital marketing strategies in collaboration with leadership.
-
Manage digital agencies, ensuring adherence to brand, timelines, KPIs, and budget.
-
Oversee paid media, SEO, content marketing and customer relationship management.
-
Lead bottom-of-funnel performance marketing to drive engagement and conversions.
-
Maintain a digital campaign calendar aligned with commercial and promotional cycles.
-
Execute multi-channel campaigns across email, social, search, display, and the website.
-
Conduct A/B testing and leverage analytics to improve campaign effectiveness.
-
Optimize the eCommerce website, focusing on UX/UI, conversion, and customer journey.
-
Support influencer/content strategy for paid media campaigns.
-
Implement loyalty and retention programmers to increase customer lifetime value.
-
Track and report on digital KPIs, ROI, and competitor activity.
-
Ensure budget compliance and agency billing oversight.
-
Coordinate pricing and website updates and manage eCommerce sampling programmes.
-
Collaborate cross-functionally with Sales, Marketing, and Education teams.
Knowledge and Skills
-
Strong grasp of digital marketing channels e.g. SEO, PPC, social media, email, and display advertising.
-
Proficient in marketing automation and CRM tools e.g. Klaviyo and Mailchimp.
-
Experienced with web analytics and eCommerce platforms.
-
Familiar with CMS tools and ERP systems.
-
Skilled in MS Office and project management.
-
Commercially astute with strong communication, negotiation, and stakeholder engagement abilities.
-
Creative eye with the ability to maintain premium brand aesthetics.
-
Understanding of the South African skincare and online market.
-
Experience in influencer and affiliate marketing.
Qualifications and Experience
-
Bachelors degree or Diploma in Marketing, Digital Marketing, Communications.
-
35 years relevant experience.
-
Experience in the beauty industry advantageous.
-
Category management experience advantageous.
-
Has managed eCommerce platforms, social media channels & CRM platforms.
Click Go Apply to apply online!
Get Similar Job Alerts
More jobs in Cape Town
More jobs in Western Cape
Browse Other Medical Jobs
Browse O’Brien Recruitment Jobs
Apply directly for this position. Please read all instructions carefully.
We do not process job applications; we simply aggregate and display job listings.
More related positions
Mpumalanga: FITMENT CENTRE LEADER (WITBANK) posted by MPRTC Recruitment
Requirements- Minimum of 5 years of relevant experience in a similar role.- Strong computer literacy, with SAP experience as an advantage.- In-depth...
View Job
FITMENT CENTRE LEADER (WITBANK)
Somerset West: Senior Foreman/Site Supervisor (construction) posted by Lotus HR and Recruitment
KEY REQUIREMENTS TO MEET FOR CONSIDERATION nbspYou will have completed Matric, coupled with 3-5 years experience in the construction, maintenance and...
View Job
Senior Foreman/Site Supervisor (construction)
Ballito: Procurement and Warehouse Logistics Supervisor posted by Bright Placements (PTY) Ltd
Key ResponsibilitiesCollaborate with the Operations Manager on weekly procurement and logistics planningCoordinate all procurement and logistics activities,...
View Job
Procurement and Warehouse Logistics Supervisor
Gauteng: Technical Support – Animal Breeding posted by Pillango Placements
The successful candidate will provide both technical and marketing support services, working closely with clients and internal teams to manage genetic...
View Job
Technical Support – Animal Breeding
Cape Town: Professional Quantity Surveyor – CPT posted by Hire Resolve
Hire Resolves client, a well-established and reputable professional quantity surveying consultancy specialising in private sector developments, is currently...
View Job
Professional Quantity Surveyor – CPT
Cape Town: Professional Architectural Technologist (Project Leader) – CPT posted by Hire Resolve
Hire Resolves client, a prominent and well-established built environment consultancy specializing in public infrastructure and government-sector...
View Job
Professional Architectural Technologist (Project Leader) – CPT
Johannesburg: Senior Planner – Construction posted by Hire Resolve
Hire Resolves client in the construction industry in Johannesburg is seeking a Planner with 10 years in Senior Management. The Planner holds a key position...
View Job
Senior Planner – Construction
Johannesburg: Senior Planner posted by Hire Resolve
Hire Resolves client is looking for a Senior Planner to join their team in Johannesburg.nbspThe Planner holds a key position responsible for the planning...
View Job
Senior Planner
Gauteng: Business Analyst (1 year contract) posted by Network Finance
Key ResponsibilitiesClient Engagement amp Stakeholder ManagementSolution Development amp ImplementationProduct amp Industry KnowledgeDocumentation amp...
View Job
Business Analyst (1 year contract)
Johannesburg North: Business Development & Marketing Manager posted by Network Finance
Reporting directly to the Managing Director, this role encompasses strategic planning, market analysis, client acquisition, and brand management.Key...
View Job
Business Development & Marketing Manager
Western Cape: IT Applications Delivery Lead (Delivery Dynamo) posted by Communicate Finance
Lead the end-to-end delivery of internal and member-facing applications from concept through to productionAct as a co-product owner, collaborating with...
View Job
IT Applications Delivery Lead (Delivery Dynamo)
Western Cape: Electrician posted by Persona Staff
Key ResponsibilitiesPerform routine maintenance and servicing of equipment and systems.Diagnose faults and carry out repairs efficiently and safely.Liaise...
View Job
Electrician
Western Cape: Retail Financial Manager posted by Wild Dreams Hospitality
Passionate about retail finance and luxury experiences? A prestigious Winelands estate seeks a Retail Financial Manager to lead its financial success. Drive...
View Job
Retail Financial Manager
Western Cape: Electrician posted by Persona Staff
Key ResponsibilitiesPerform routine maintenance and servicing of equipment and systems.Diagnose faults and carry out repairs efficiently and safely.Liaise...
View Job
Electrician
Western Cape: Cost Controller posted by Wild Dreams Hospitality
A meticulously minded numbers expert with a passion for optimizing financial efficiency is sought by a distinguished Winelands destination. This vital Cost...
View Job
Cost Controller
Western Cape: Electrician posted by Persona Staff
Key ResponsibilitiesPerform routine maintenance and servicing of equipment and systems.Diagnose faults and carry out repairs efficiently and safely.Liaise...
View Job
Electrician
Gauteng: Data Quality Analyst – Global Markets. posted by SPECD (Pty) Ltd
JOB DESCRIPTIONnbspJob Title nbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbsp nbspnbspnbspnbspnbspnbspnbspnbspnbspnbspData Quality...
View Job
Data Quality Analyst – Global Markets.
Rustenburg: Junior Process Engineer posted by Swift Human Resources
Position available for a Junior Process Engineer.Minimum RequirementsQualificationsBachelors degree in Metallurgy or Chemical Engineering0 - 2 years...
View Job
Junior Process Engineer
Durban: Import Manager posted by RecruiTech
ResponsibilitiesManaging of staff with HR.Maintain compliance with customs and trade regulations, including relevant international and local laws.Liaise...
View Job
Import Manager
Gauteng: Maintenance Electrician x6 posted by ESG Recruitment
Trade tested ElectricianPLC experienceACDC experienceBasic Hydraulic expStrong Electrical fault finding experience on Industrial machineryOwn transportMust...
View Job
Maintenance Electrician x6
Western Cape: Lead Hardware Development Engineer posted by The Hiring House
Responsibilities- Take a lead role in the development of system-level plans, processes, procedures, and internal standards towards compliance with aerospace...
View Job
Lead Hardware Development Engineer
Gauteng: CNC Setter/Operators (Turning) posted by ESG Recruitment
5 years experience as an operatorSetterAble to Set on TurningMust have experience working on FanucAble to use measuring equipment related to engineeringBe...
View Job
CNC Setter/Operators (Turning)
Gauteng: Group Data and Analytics Strategy Specialist posted by Recruit-It
Job requirementsProficient in Data Analytics and Strategy Analysis,Strong Communication skills i.e. verbal and written ndash Skilled at integrated...
View Job
Group Data and Analytics Strategy Specialist
Gauteng: Social Media & Content Creator Intern posted by Manpower Group
Key ResponsibilitiesPlan, create, and edit weekly content both images and videos for social media platforms Instagram, Facebook, TikTok.Execute end-to-end...
View Job
Social Media & Content Creator Intern
South Africa: CHIEF MILLING MANAGER – WHEAT & MAIZE posted by Farm Manager SA
MINIMIM REQUIREMENTSnbspBachelorrsquos Degree in relevant fieldMust have a strong technical background in milling operationsAt least 10 yearsrsquo...
View Job
CHIEF MILLING MANAGER – WHEAT & MAIZE