South Africa: Brand Manager – Energy Brands posted by BevCo
Posted on 2025-06-26 00:00:00
| Employer | BevCo |
|---|---|
| Category | FMCG Retail |
| Location | South Africa / South Africa |
Job Summary
BRAND MANAGER: ENERGY BRANDS
Marketing
Job Purpose
The Brand Manager for the Energy Portfolio is instrumental in leading the marketing initiatives and growth strategies for the Energy brands in the market. Working closely with the Portfolio Marketing Manager, the Brand Manager will develop and execute brand strategies, manage marketing campaigns, and ensure a consistent and compelling customer experience across various channels.
Key Responsibilities
Brand Strategy Development:
• Develop and execute strategic brand plans for Energy brands in collaboration with the Portfolio Marketing Manager.
• Implement initiatives aimed at enhancing brand equity, market positioning, and customer engagement.
• Monitor market trends, competitor activities, and consumer insights to identify growth opportunities and challenges for the Energy brands.
Marketing Campaign Management:
• Lead the coordination and execution of marketing campaigns across digital, social media, and traditional media channels to enhance brand desirability.
• Work closely with creative agencies to develop impactful campaign materials and maintain brand consistency.
• Analyze campaign performance metrics to evaluate effectiveness and recommend optimization strategies.
Product Management Support:
• Oversee the product development process from initiation to launch, collaborating with cross-functional teams to drive the Energy brand’s new product development agenda.
• Conduct market research and consumer insights analysis to identify product opportunities and enhancements.
Trade Execution and Sales Enablement:
• Develop appropriate point-of-sale materials aligned with brand, pack, and channel strategies.
• Enhance brand visibility through store signage, cooler branding, and other trade marketing activities.
• Define guidelines for in-trade promotional activities specific to BevCo in the market and brand strategies.
• Track brand and product distribution to ensure consistent product availability.
Digital Marketing and Social Media:
• Implement digital marketing strategies, including always-on and social media campaigns.
• Monitor and analyze social media performance, engagement, and customer feedback to inform content strategies.
Consumer Insights and Market Analysis:
• Conduct market research and competitive analysis to identify consumer trends, preferences, and opportunities.
• Utilize consumer insights to guide marketing decisions and refine brand messaging for Energy brands.
Qualifications and Experience:
Honors Degree in Marketing, Business Administration, or related field
2 – 4 years of experience in brand management, marketing, or related roles in the consumer goods industry.
Proven track record of executing successful marketing campaigns and driving brand growth.
Experience in digital marketing, social media, and e-commerce is a plus.
Strong analytical skills with the ability to derive insights from market data and consumer behavior.
Excellent communication and presentation skills, with a creative and customer-centric mindset.
Proficiency in marketing and analytics software is an advantage.
Key Qualities:
Strategic Thinker: Ability to think critically and strategically, identifying opportunities to position the brand as a challenger to the market leaders.
Result-Oriented: Driven to achieve and exceed targets, with a focus on delivering measurable results and ROI.
Collaborative Team Player: Thrive in a collaborative environment, working effectively with cross-functional teams to achieve common goals.
Innovative Mindset: Stay up-to-date with industry trends and emerging marketing strategies, applying creative thinking to differentiate the brand.
Customer-Centric: Passionate about understanding consumer needs and delivering exceptional experiences that build brand loyalty
Click Go Apply to apply online!
Get Similar Job Alerts
Apply directly for this position. Please read all instructions carefully.
We do not process job applications; we simply aggregate and display job listings.
More related positions
Pietermaritzburg: HOUSE SUPERVISOR – this is a live in position posted by CHOC CHILDHOOD CANCER FOUNDATION SOUTH AFRICA
To supervise patient admissions to the house in conjunction with the relevant hospital and CHOC staff. To ensure that the CHOC house policy and house...
View Job
HOUSE SUPERVISOR – this is a live in position
South Africa: Buyer/Procurement Officer
REQUIREMENTS Matric, or similar qualification Minimum 7 years of experience in a purchasing or procurement role Proficiency in Microsoft Office Suite Word,...
View Job
Buyer/Procurement Officer
South Africa: Refrigeration Engineer
Minimum Requirements Must have a minimum of 10 years experience as a Refrigeration Engineer in the Marine and Fisheries Industry BEng Mechanical ...
View Job
Refrigeration Engineer
Pretoria East: Assistant Manager – and Progress to a Manager posted by South African Military Surplus (Tent Pro)
The right candidate will begin as an Assistant Manager and progress to a Manager.We are looking for preferably a young Afrikaans Male between the ages of...
View Job
Assistant Manager – and Progress to a Manager
South Africa: Copywriter
Copywriter Join a Creative Content Team Behind National Geographic Traveller UK and Living360 Remote R30,000 R35,000 per month About Our Client Our client...
View Job
Copywriter
South Africa: Finance Business Partner
Finance Business Partner Constantia Cape Town Our FMCG client is looking for a Finance Business Partner with 1-2 years years experience. Ideally from the...
View Job
Finance Business Partner
South Africa: Test Engineer (24 Months)
REQUIREMENTS Affirmative Action South African citizens preferred Minimum 4-year Engineering Degree Familiarity with engines and powertrain-related concepts...
View Job
Test Engineer (24 Months)
South Africa: Life Outbound Sales Consultant
Responsibilities Selling products telephonically. Achievement of sales targets and objectives. Adherence to Quality and Compliance processes to minimize...
View Job
Life Outbound Sales Consultant
Sandton: Business Development Manager posted by Hikvision South Africa
Should have large experience for developing Industrial market by approaching and building solid relationship with both Distributors and End Users.Good...
View Job
Business Development Manager
Sandton: Network Product Sales Engineer posted by Hikvision South Africa
Familiar with the mainstream network communication product brands and distribution channels in the South African market. Has a history of cooperation with...
View Job
Network Product Sales Engineer
Boksburg: Sales Specialist – Urgently Needed posted by Zoomlion South Africa
Locations Boksburg, Durban, Bloemfontein, Middelburg and LimpopoJob ResponsibilitiesMeeting monthly sales targets.Prospecting, qualifying and generating new...
View Job
Sales Specialist – Urgently Needed
South Africa: Portuguese Speaking Sales Agents
Good Call Centre Sales Direct Sales experience - Fluent in Portuguese and English written and spoken - Call Centre Sales Direct Sales experience,...
View Job
Portuguese Speaking Sales Agents
South Africa: Civil Construction Estimator (Tenders – Wellington)
Position Civil Construction Estimator Tenders Location Cape Winelands Salary R50,000 R70,000 CTC Requirements Degree or Diploma in Civil Engineering or...
View Job
Civil Construction Estimator (Tenders – Wellington)
South Africa: Sales Development Representative (Remote South Africa)
J ob Requirements Matric A tertiary qualification in Marketing, Finance 3 to 5 years of experience Candidates with experience in the Financial Services...
View Job
Sales Development Representative (Remote South Africa)
South Africa: Safety Officer
Safety Officers Description of Position The SHE officer identifies, reviews and evaluates hazards within the work environment implements the controls and...
View Job
Safety Officer
South Africa: Campaign Manager (CPT)
ENVIRONMENT BE responsible for maintaining strong relationships with clients, managing client projects, and ensuring that projects are executed on time and...
View Job
Campaign Manager (CPT)
South Africa: Software Support Technician (Afrikaans speaking)
ENVIRONMENT A customer-centric solutions-driven Software Support Technician is sought by an innovative Software Specialist catering a suite of products to...
View Job
Software Support Technician (Afrikaans speaking)
South Africa: Groups/Incentives Inbound Consultant
Leading DMC is looking for an experienced GroupsIncentives Inbound Consultant to quote tour products. Experience required 3 to 4 years experience handling...
View Job
Groups/Incentives Inbound Consultant
South Africa: International Trade Buyer Consultant
REQUIREMENTS Grade 12, relevant qualification highly advantageous Minimum 5 yrs experience in procurementlogistics imports exports daily basis Pastel...
View Job
International Trade Buyer Consultant
South Africa: Senior Graphic Designer and Conceptualizer
Location Remote Cape Town Type Full-Time Department Marketing Start Date As soon as possible Salary R26 000 pm Time UK Hours About the Role My Client, a...
View Job
Senior Graphic Designer and Conceptualizer
South Africa: Office Administrator (Vanderbijlpark)
Position available for an OFFICE ADMINISTRATOR in Vanderbijlpark. 3 Day workweek Tuesday to Thursday. Remuneration of R 11 000 per month, NO medical and...
View Job
Office Administrator (Vanderbijlpark)
South Africa: Opencast Blaster
Experience Qualifications Education Senior Certificate, National Grade 12 with Maths. DMR Opencast Blasting ticket MQA Rock Breaking Certificate 01072009...
View Job
Opencast Blaster
South Africa: Collections Secretary
Minimum requirements Matric 3 Years plus experience as a Collections Secretary High Court and Magistrates Court Experience with Levy Collections would be an...
View Job
Collections Secretary
South Africa: Bookkeeper
Bookkeeper Join a UK-Based Team Office-Based Role in Cape Town, Supporting UK Hours Accounting Cape Town R21,500 - R26,500 per month About Our Client Our...
View Job
Bookkeeper
South Africa: Accountant
Accountant Brackenfell Cape Town Our commercial manufacturing client in Brackenfell Cape Town is looking for an Accountant with SAIPA completed articles...
View Job
Accountant