Job Purpose:
To lead and execute strategic marketing initiatives across the Company Group of Companies, enhancing brand visibility, driving customer engagement, and supporting business growth through integrated marketing campaigns.
 
Key Responsibilities:
Stakeholder Engagement
·        Deal with multiple businesses around the world in different industries.
·        Be able to manage expectations and prioritise key strategic initiatives
·        Collaborate with sales, product, and executive teams to align marketing efforts.
·        Provide insight and advice to businesses on channels to market.
 
Campaign Management
·        Plan and execute multi-channel campaigns (digital (LinkedIn), print (brochures, newsletters), events (internal and external).
·        Provide tangible metrics to businesses on the effectiveness and performance of various campaigns.
 
Brand Management
·        Ensure consistent brand identity across all subsidiaries and platforms.
·        This includes logos, presentation templates, websites, online and print literature.
 
Physical Marketing
·        Prepare and compile company print media, such as newsletters, corporate clothing, gifts etc.
·        Deal with suppliers to get the best deal in terms of quality, cost and timelines.
 
Digital Marketing
·        Oversee website content, SEO, and social media presence.
·        Manage paid media campaigns and analytics reporting.
·        Coordinate with external agencies and vendors.
 
 Team Leadership
·        Lead and mentor marketing staff across business units.
 
Strategy & Planning
·        Develop and implement group-wide marketing strategies aligned with business objectives.
·        Define key performance indicators (KPIs) for all marketing initiatives and report monthly on performance.
·        Work with businesses in the group to utilise their budget for maximum impact and return.
 
 
Qualifications and Experience:
·        Bachelor’s degree or Diploma in marketing, Communications, or related field.
·        Minimum 4–6 years’ experience in a marketing role, preferably in industrial or B2B sectors.
·        Proven track record in strategic campaign execution and brand development.
·        Strong understanding of digital marketing tools and analytics platforms.
·        Experience managing cross-functional teams and external vendors.
·        Excellent communication, project management, and leadership skills.
 
 
Additional Attributes:
·        Creative thinker with commercial acumen.
·        Ability to work under pressure and manage multiple projects.
·        Familiarity with Adobe Creative Suite and CRM platforms is advantageous.
·        Exposure to businesses with multiple international operations will be advantageous.