Western Cape: Paid Media Specialist (Search & Social) posted by Communicate Finance

Design/execute paid strategies across Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, YouTube, and emerging channels
Manage budgets, A/B tests, conversion tracking, audience segmentation, and retargeting
Collaborate with creatives and strategists to develop high-converting ad assets
Monitor KPIs, analyze performance data (GA4/Looker Studio), and deliver actionable reports
Stay ahead of platform updates, trends, and growth opportunities

Skills & Experience (Not negotiable):

• 3+ years managing paid campaigns (Google/Meta mandatory; LinkedIn/TikTok a plus)
• Expertise in conversion tracking, audience targeting, and budget optimization
• Proficiency in GA4, Looker Studio, and campaign analysis
• Google Ads/Meta Blueprint certifications (preferred)
• Experience briefing creatives/copywriters for ad development

Contact JADE GELDENHUYS on 021 418 1750, quoting the Ref: CTD000206.

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