Johannesburg: Head of Soccer Special Projects

Requirements: Degree in Business Administration / Finance / Business Development 5 years experience in sports betting, with a strong focus on betting Proven track record in driving revenue growth in digital and / or retail channels Hands-on experience using data tools and insights to make decisions Deep knowledge of soccer betting markets and customer dynamics Commercial acumen and strong focus on Customer Centricity and cross functional collaboration Strong analytical mindset, Strategic thinker, Creative and energetic leader AI Innovation and Modern Product Evolution, Communication, Company Policies and Procedure Operational Planning and Results Orientation People Management and Team Development Communication and Influence Problem Solving, Adaptability and Continuous Improvements Key Performance Areas: 1. Soccer Strategy Development and Implementation Develops a comprehensive and sustainable soccer betting performance strategy in alignment with 4Racings objectives and goals Delivers and implements a soccer-betting strategy within the scheduled time and budget Monitors adherence to all compliance and regulatory requirements Identifies and implements continuous improvement initiatives based on performance data Monitors soccer betting trends, competitor activity and player behaviour to identify growth opportunities 2. Soccer Revenue Growth Leads the growth / revenue strategy across online and retail channels Drives daily revenue performance utilising data analytics and market insights Increases the profit margin derived from soccer betting across all channels Increases the total income received from soccer betting Measures and monitors year-on-year revenue growth 3. Customer Attraction and Retention Implements effective new customer / attraction strategies to continuously and sustainable grow the customer base Develops unique value propositions to retain and reactivate existing customers Develops methodologies to identify, understand / analyse customers exit reasons and identifies / implements appropriate turnaround opportunities in response Creates opportunities to reward / recognise customer retention and loyalty 4. Digital Optimisation Enhances the performance of digital platforms through data-driven optimisation Develops and modernises 4Racings soccer betting product Leverages AI and data to optimise players experiences and levels of engagement Monitors data quality and integrity Monitors and measures the efficiency of campaigns promoting soccer betting i.e. return on marketing investment 5. Stakeholder Management and Reporting Compiles and submits reports on market and trend analyses Collaborates closely with internal departments (such as digital, retail operations and marketing) to create innovative campaigns to attract and retain bettors Acts as 4Racings soccer ambassador and inspires teams across the business to ensure the delivery of a world-class soccer product APPLICATIONS: