Cape Town City Centre: Brand Manager Beauty and Wellness

Responsibilities: Brand Strategy: Develop and execute the annual brand marketing plan, ensuring alignment with overall business objectives Campaign Management: Lead the end-to-end execution of integrated 360° marketing campaigns across digital, social, PR, and retail Influencer & Affiliate Management: Manage and strategically grow the brands influencer and affiliate programmes, fostering authentic partnerships Product Launches: Own the go-to-market strategy for new product launches, from briefing and planning to execution and performance analysis Event & Activation Strategy: Collaborate with partners to develop and execute compelling brand activations and events that drive engagement and buzz Consumer & Market Insights: Stay ahead of beauty and wellness trends, conducting competitor analysis and using consumer insights to inform strategy Budget Management: Manage the brand marketing budget effectively, ensuring optimal spend and reporting on ROI Skills & Experience (Not negotiable): A solid 5 years of experience in a brand management role, with a strong preference for candidates from the FMCG, Beauty, Wellness, or Retail sectors Proven experience in developing brand strategies and managing integrated marketing campaigns Hands-on experience managing influencer/affiliate programmes and executing successful brand events/activations A demonstrated ability to interpret consumer and market data to make informed decisions Excellent project management skills with the ability to manage multiple priorities A creative and innovative mindset, with a finger on the pulse of current trends Contact JADE GELDENHUYS on