Cape Town City Centre: Brand Manager

Responsibilities: Oversee and optimise the company’s website with digital agency to ensure a seamless user experience, consistent branding, and improved conversion rates Work closely with development teams to enhance functionality, design, and content Lead and implement SEO best practices with performance agency to improve organic search rankings Conduct keyword research, on-page optimisation, and monitor SEO performance to drive website traffic and visibility Strategize, develop and execute campaigns across platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn etc.), ensuring alignment with brand voice and objectives Drive engagement and community growth while leveraging analytics to improve strategy and performance Work with international distributor marketing teams to ensure local channels build consistent brand awareness and online communities Collaborate with the creative teams to produce compelling content for digital platforms, including blog posts, social media content, product pages, and email campaigns Work closely with the Brand Managers, Distributor teams and creative teams to ensure digital campaigns are aligned with product launches, promotions, and brand initiatives Adapt digital marketing strategies to fit diverse international markets, considering local preferences, trends, and regulations Ensure content resonates with our target audience and supports brand objectives Keep abreast with key trends and insights Effective community management of digital channels through monitoring and responsive query and conversation management Brief performance agency and report on performance accordingly Regularly track, measure, and report on key digital marketing metrics (traffic, engagement, conversion rates, etc.) Use insights to refine strategies and report findings to senior management, providing actionable recommendations for continuous improvement Skills & Experience (Not negotiable): Bachelors degree in marketing or communications or related field Minimum of 4-6 years of experience in digital marketing, preferably in a related premium consumer goods sector Experience in the skincare category is advantageous All-round digital marketing experience Expertise in website management Experience in SEO strategy and implementation, including keyword research, on-page optimisation, and analytics tools (Google Analytics, SEMrush, etc.) Strong social media acumen with experience managing campaigns across multiple platforms Proficiency in using digital marketing analytics tools to report on and optimize performance (Google Analytics, Social Media Insights, etc.) Exceptional communication and project management skills, with the ability to manage multiple projects A keen eye for design and an understanding of how digital branding ties into the overall customer experience Experience in using AI tools within digital marketing activities is advantageous Contact JADE GELDENHUYS on