Job Description
About the Role
We are seeking a highly skilled SEO and Digital Marketing Services Consultant to join our team in Stellenbosch. As a key member of our digital marketing team, you will be responsible for driving business growth through data-driven decision making and expert digital marketing strategies.
Key Responsibilities
- Implement and refine the company’s existing SEO strategy to increase search visibility.
- Improve organic rankings through keyword optimisation, technical SEO, and content strategy.
- Monitor performance and continuously improve SEO tactics.
- Optimise website content, meta tags, internal linking, and site structure.
- Manage backlink strategy and link-building initiatives.
- Work closely with the internal web design and marketing teams to implement SEO best practices.
- Manage digital advertising campaigns across Google Ads, Display, and other formats.
- Conduct creative testing, audience targeting, and campaign optimisation.
- Monitor campaign performance and optimise toward conversions, CPA, and ROAS.
Requirements
- Proven experience in SEO and digital marketing.
- Hands-on experience with Google Ads and Meta Ads.
- Strong analytical skills and ability to interpret marketing data.
- Experience improving rankings, traffic, and conversion metrics.
- Ability to collaborate with developers and marketing teams.
- Self-driven and comfortable working independently.
Qualifications
- Formal education/certifications not specified.
Salary & Benefits
- Salary range not specified.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in Cape Winelands
The Cape Winelands region is known for its stunning natural beauty and thriving tourism industry, making it an attractive location for marketing, advertising, and public relations professionals. The job market in this sector typically offers a mix of creative and analytical roles, with opportunities to work on various projects, from brand management to digital campaigns.
In terms of salary expectations, the range is broad and can vary greatly depending on factors such as experience, company size, and industry sector. Typically, entry-level positions may fall within the R400 000 – R600 000 per annum range, while senior roles can exceed R1 million. However, it’s essential to note that actual salaries can fluctuate based on individual performance, company budgets, and local economic conditions.
Marketing, advertising, and PR professionals in Cape Winelands often require a combination of creative and technical skills. Common skills include proficiency in Adobe Creative Suite, experience with social media platforms, strong written and verbal communication skills, analytical thinking, project management expertise, and an understanding of the latest digital trends. Familiarity with local regulations and laws governing marketing and advertising is also essential.
The region commonly employs marketing, advertising, and PR professionals in various industries, including financial services sector, technology industry, manufacturing sector, tourism industry, and agriculture. Other sectors that may require these skills include retail, education, and healthcare.
Career development opportunities are available across the board, with many professionals opting to specialize in specific areas or move into leadership roles. Typically, entry-level positions can serve as a springboard for junior management or specialist roles, while senior professionals can consider entrepreneurship, consulting, or pursuing advanced degrees in related fields such as marketing, communications, or business administration.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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