Cape Town Region: Sales Manager, Luxury Five Star Hotel, Cape Town posted by Cedrus Libani Recruitment Agency Ltd

March 18, 2026 Jobs in Cape Peninsula

Cedrus Libani Recruitment Agency Ltd

Western Cape

Catering / hospitality

Job Description

About the Role

We are seeking an experienced Sales Manager to join our luxury five-star hotel in Cape Town. The successful candidate will be responsible for driving revenue growth, developing and implementing marketing strategies, and leading a high-performing sales team.

Key Responsibilities

Plan and forecast hotel revenue from rooms, F&B outlets, and various segments
Create a work environment that fosters employee morale, learning, and development
Develop systems and procedures to achieve higher cost efficiency and guest satisfaction
Recruit, manage, and appraise staff in the department
Develop and implement the annual plan using the TBEM framework
Assist in developing the overall strategic direction for the hotel’s relaunch and growth
Prepare forecasting tools and strategies to visualize market scenarios and develop long-range plans
Measure program effectiveness and track trends in local and global markets
Build accurate databases of current and potential guests/accounts
Maintain up-to-date information on competition’s performance, sales, and marketing strategy
Propose room/F&B pricing strategies based on hotel positioning, target customers, and desired mix
Develop comprehensive market mix guidelines and ensure sales meet targets
Identify key customer needs through formal research, surveys, sales calls, and meetings
Implement revenue management techniques to improve RevPAR
Coordinate with Front Office and F&B Managers on daily sales, VIPs, regulars, and guest requirements
Coordinate with Credits Manager on credit limits and outstanding from various guests/corporate
Build relationships, network, and maintain contacts with corporate and individual customers, bookers, media, hoteliers, and socialites
Determine, design, and prioritize sales and marketing activities to achieve revenue/profit targets
Control the hotel’s distribution channels to ensure timely, relevant, and exciting information reaches its intended audience
Identify key communities and plan various initiatives and coordinate support activities
Ensure safe working practices and adherence to Health & Safety directives

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Requirements

Minimum 3 years of sales experience in the travel/tourism/hotel industry
Grade 12 Certificate
Certificate or Diploma in Sales & Marketing or Hotel Management
Valid Drivers Licence and vehicle for day-to-day travel/appointments
Fluency in English (additional language skills advantageous)

Qualifications

Certificate or Diploma in Sales & Marketing or Hotel Management

Salary & Benefits

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How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Catering / hospitality Jobs in Western Cape

The Western Cape, with its stunning natural beauty and thriving economy, presents an exciting career landscape for those interested in the hospitality and catering industry. Typically, this sector is driven by tourism, offering a wide range of job opportunities across various establishments, from boutique hotels to fine dining restaurants.

Generally, salaries in the hospitality sector can vary widely depending on factors such as experience, company size, and industry sector. Typically, entry-level positions may fall within the range of R200 000 – R400 000 per annum, while more senior roles can command higher figures, often ranging from R500 000 to over R1 million per annum. However, it’s essential to note that these are broad estimates and actual salaries can differ significantly.

Common skills required for a career in hospitality include strong communication and interpersonal skills, the ability to work well under pressure, attention to detail, and excellent customer service skills. Additionally, knowledge of food safety and handling, basic first aid, and proficiency in Microsoft Office software are often considered essential. In more senior roles, management skills, financial acumen, and creativity may also be valued.

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The Western Cape’s hospitality industry is often driven by the tourism sector, which encompasses various sub-sectors such as luxury resorts, boutique hotels, fine dining restaurants, and event management. Financial services, technology, and manufacturing are also common industries that employ catering staff. Generally, career progression in this field can involve moving from front-of-house to back-of-house roles, or transitioning into management positions.

For those seeking a career in hospitality, there are various opportunities for development and advancement. Common career paths include working as a sous chef, restaurant manager, or events coordinator, before potentially moving into general management or even entrepreneurship. With experience and the right skills, it’s possible to transition into related fields such as food writing, culinary arts instruction, or even entrepreneurial ventures in the hospitality sector.

This information provides general career guidance. Actual salaries and requirements vary by employer.

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