Job Description
About the Role
We are seeking a highly skilled Marketing Analyst to join our client, an Australian insurance company launching a new brand in South Africa. The role focuses on owning marketing analytics, tracking, and integrated reporting across the digital ecosystem, translating complex performance data into clear, actionable insights to optimise and elevate digital marketing performance across channels.
Key Responsibilities
- Own and optimise tagging and digital measurement across GA4, GTM, and UTM frameworks.
- Maintain the marketing measurement framework and GA4 tagging dictionary.
- Define and validate all campaign tracking requirements with the Digital Marketing Specialist.
- Build and maintain GA4 dashboards and custom reporting views.
- Develop detailed marketing performance dashboards in Power BI, integrating campaign, lead, conversion, and spend data.
- Deliver daily, weekly, and monthly marketing performance dashboards and reports.
- Track results against KPIs, identify trends and variances, and highlight efficiency improvement opportunities.
- Build integrated marketing performance reports across channels and platforms.
- Collaborate with the Business Intelligence team to enhance Qlik Sense dashboards.
- Partner with the call centre team to understand lead quality and feed operational insights into marketing performance analysis.
- Analyse cross channel campaign performance and diagnose whats driving results.
- Evaluate CPL, CPS, conversion rates, cancellation rates, and ROI.
- Present clear, actionable insights and recommendations to guide media investment and channel strategy.
- Monitor competitor digital activity and indicative media spend.
- Prepare quarterly competitor and market performance reviews to support planning and channel optimisation.
- Analyse NPS, customer feedback, brand tracking studies, and complaint data.
- Identify trends and insights to support improvements in messaging, brand positioning, and customer experience.
Requirements
### Essential Skills & Experience
- Bachelor’s degree in marketing, Business, Data Analytics or similar.
- 3+ years experience in marketing analytics or performance reporting.
- Hands on experience with GA4, GTM, and UTM frameworks.
- Strong experience building detailed dashboards in GA4 and Power BI.
- Advantageous: experience enhancing Qlik Sense dashboards with BI teams.
- Advanced Excel skills.
### Bonus Points For
- Experience in insurance, financial services, or regulated industries.
- Experience working with Australian companies or markets.
- A passion for pets or the pet care industry.
- Strong organisation and project management skills.
Qualifications
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Other Insurance Jobs in Western Cape
The Other Insurance (OI) industry in the Western Cape is part of the broader insurance sector, which has experienced steady growth in recent years due to increasing demand for risk management solutions. Typically, OI roles are sought after by professionals who can provide specialist underwriting and claims handling services to insurers. Generally, these jobs require strong analytical skills and a deep understanding of insurance products and policies.
Salaries for Other Insurance professionals in the Western Cape vary widely depending on factors such as experience, company size, and industry sector. Broadly speaking, salaries typically fall within the R500 000 – R1 200 000 per annum range, although actual figures can be higher or lower, depending on individual circumstances. It’s worth noting that salaries can also vary significantly between smaller independent agents and larger multinational insurers.
Common skills for Other Insurance roles include strong analytical and problem-solving abilities, excellent communication and interpersonal skills, a solid understanding of insurance laws and regulations, and the ability to work effectively in a team environment. Other essential skills may include proficiency in software applications such as policy administration systems or claims handling tools. Generally, professionals with experience in financial services, law, or other related fields can bring valuable skills and expertise to OI roles.
Industry sectors that commonly employ Other Insurance professionals include the financial services sector, technology industry, and manufacturing sector. These industries often require specialized insurance products and underwriting expertise to mitigate risks and protect assets. In addition to these sectors, the healthcare and construction industries are also significant users of OI services.
Career development opportunities for Other Insurance professionals in the Western Cape are generally strong, with many companies offering training and development programs to enhance skills and knowledge. Typically, career progression involves taking on more senior roles within an organization or seeking opportunities in related fields such as underwriting, claims handling, or risk management. With experience and expertise, OI professionals can also consider starting their own independent agencies or consulting practices.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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