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Stellenbosch: Brand Ambassador – Wine Marketing

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Job Description

About the Role

Delaire Graff Wine Marketing Team is seeking a dynamic Brand Ambassador to drive wine sales growth and strengthen brand presence in Stellenbosch. As a key representative of Delaire Graff Estate, you will be responsible for promoting our wines and building lasting relationships with trade partners and clients.

Key Responsibilities

  • Optimise wine sales outside of Delaire Graff Estate and direct wine sales to private corporate or individual customers
  • Achieve volume, availability and visibility targets as set out by the Wine Sales & Marketing Manager
  • Negotiate wine listings in target outlets within the investment guidelines of the business
  • Maintain and grow active wine listings in outlets
  • Promote Delaire Graff Estate wines at local wine shows, trade shows, and wine-tasting events
  • Adhere to best practice outlet and customer calls
  • Prepare and execute weekly CRM planning and reports to maintain and build on the database within your territory
  • Present and build the Delaire Graff Estate brand with information to educate trade staff
  • Conduct brand activations in on and off-consumption outlets, including presentations and tastings
  • Coach and educate third-party distribution representatives to ensure they deliver the desired brand message
  • Arrange and facilitate regular wine tastings to increase wine listings
  • Identify positive brand or ROI events and shows to provide information for corporate calendars and business approval

Requirements

  • Grade 12
  • Relevant tertiary qualification in sales/marketing
  • Wine related qualifications advantageous
  • 3 years of relevant experience in FMCG
  • 3 years of knowledge of the wine industry is essential
  • Own vehicle and valid driver’s license without endorsements
  • IT literate on an advanced level (Word, Excel, PowerPoint)
  • Strong sales skills and experience
  • Ability to plan, initiate and run brand-building activities and wine tastings
  • Strong negotiating, relationship building and networking skills
  • Ability to operate independently
  • Ability to communicate in English (verbally & written)
  • Business presentation skills
  • Must be self-motivated, self-driven and innovative
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Qualifications

None mentioned.

Salary & Benefits

Salary details not specified.

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Sales Jobs in Cape Winelands

The Cape Winelands region in South Africa is home to a thriving sales industry, driven by the country’s growing economy and tourism sector. Typically, sales professionals in this region can expect to work in industries such as financial services, technology, and hospitality, among others. Generally, these roles require strong communication and interpersonal skills, as well as a thorough understanding of the local market.

In terms of salary, it’s common for sales professionals in Cape Winelands to earn broad ranges, typically between R400 000 to R800 000 per annum, depending on factors such as experience, company size, industry sector, and individual performance. However, please note that these figures are only a general guideline, and actual salaries may vary significantly. For instance, senior sales executives or those working in industries with high margins may earn higher salaries, while entry-level roles or those in smaller companies may be on the lower end of the scale.

Common skills for sales professionals in Cape Winelands typically include strong communication and interpersonal skills, as well as a solid understanding of sales principles and industry-specific knowledge. Other essential skills often include negotiation, problem-solving, and time management abilities. In some cases, technical skills such as proficiency in CRM software or data analysis tools may also be required.

Industry sectors commonly employing sales professionals in Cape Winelands include financial services sector, technology industry, manufacturing sector, and hospitality industry. These roles often require a deep understanding of the local market, as well as the ability to build relationships with clients and prospects.

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For those looking to start or progress their careers in sales, opportunities for development are often plentiful. Typically, sales professionals can expect to work under the guidance of experienced managers, who provide training and coaching on industry-specific skills and best practices. With experience, many sales professionals also have opportunities to move into leadership roles or take on specialized responsibilities within their companies.

Ultimately, a successful career in sales requires a combination of strong technical skills, excellent communication abilities, and a deep understanding of the local market. By focusing on these key areas and staying adaptable in an ever-changing industry landscape, sales professionals in Cape Winelands can set themselves up for success and build rewarding careers that align with their goals and aspirations.


This information provides general career guidance. Actual salaries and requirements vary by employer.



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