Franschhoek: Executive Marketing & Estate Sales Director – Franschhoek posted by Phoenix Recruitment

About the Role

We are seeking an experienced Executive Marketing & Estate Sales Director to drive revenue growth for a historic wine estate in Franschhoek. The successful candidate will lead the development and implementation of effective sales strategies for wine products and offers, driving occupancy, revenue growth, and brand positioning across all estate offerings.

Key Responsibilities

• Refine positioning of the estate within the Western Cape luxury / tourism / events landscape
• Give strategic guidance into property development
• Align marketing strategy with occupancy and revenue targets
• Define clear customer segments (corporate retreats, tourism operators, high-net-worth guests, etc.)
• Drive brand consistency across digital, print, partnerships, and on-site experience
• Oversee content, campaigns, PR, and brand storytelling
• Build and maintain relationships with corporate event agencies, tour operators, luxury travel advisors, hospitality networks, strategic local and international partners, influencers, and lifestyle market professionals
• Proactively pursue new commercial opportunities
• Personally engage in high-level negotiations
• Identify and convert key accounts
• Take responsibility for estate-related revenue growth
• Build sales forecasting models
• Track and manage booking pipeline
• Implement CRM or sales tracking systems if required
• Work closely with operations to ensure alignment between marketing and delivery
• Ensure the brand remains aspirational and distinctive
• Develop campaign concepts tied to estate seasons/events
• Oversee visual identity, tone, and guest journey alignment

Requirements

• Grade 12
• A formal qualification
• At least 10 years senior marketing and/or commercial leadership experience
• Sales Experience
• Proven ability to drive revenue growth
• Strong hospitality / tourism / estate / luxury brand / wine experience required
• A natural relationship builder and dealmaker
• Strong manager and leader of people
• Ability to build a network
• Commercially astute and numbers-driven
• Highly organised and execution-focused
• Creative thinker with strategic depth
• Comfortable being highly visible and client-facing
• Energetic, resilient, and performance-oriented

Qualifications

None mentioned.

Salary & Benefits

Not specified.