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Cape Town City Centre: Dealer Principal

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Job Description

Well known Vehicle Dealership in Cape Town is looking for a Dealer Principal. Duties: Manage overall dealership and staff for the Sales department, Parts department and Service department Monitor and control the vehicles and parts in line with customer demand and projected sales Maintain and increase market penetration as expected by manufacturer to meet company objectives Improve stock turnover, reduce stock holding and implement changes to increase sales, in order to meet dealership objectives Report to manufacturer and head office related to monthly targets Requirements: Minimum of 7 years’ experience in the capacity as Dealer Principal with a vehicle dealership Experience with corporate branded dealerships and volume brands like Hyundai, Kia, Toyota, Ford, Suzuki, Haval, Ford, Mazda etc. Solid track reference and excellent management skills Tertiary education or Dealer Development programme completed

How to Apply

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About Sales Jobs in Cape Town Region

Cape Town’s sales landscape is shaped by the city’s strong economy, diverse industry base, and growing demand for innovative solutions. Typically, sales professionals in this region can expect to find opportunities across various sectors, including technology, financial services, manufacturing, and e-commerce. Generally, these roles require a combination of interpersonal skills, business acumen, and technical knowledge to drive revenue growth and customer satisfaction.

In terms of compensation, salaries for sales positions in Cape Town vary widely depending on factors such as experience, company size, industry sector, and individual performance. Typically, common salary ranges for entry-level sales roles start around R200 000 – R400 000 per annum, with experienced professionals earning upwards of R600 000 – R1 million or more. However, it is essential to note that these figures are broad estimates and may not reflect actual salaries for specific job openings.

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Common skills required for success in sales roles include strong communication and interpersonal skills, the ability to build rapport with customers and stakeholders, a solid understanding of industry trends and market dynamics, and proficiency in CRM software and sales tools. Often, sales professionals also benefit from technical knowledge in areas such as data analysis, marketing, or product development. In addition, many employers place a high value on sales candidates with strong business acumen, problem-solving skills, and the ability to work independently.

Sales roles can be found across various industries, including technology, financial services, manufacturing, and e-commerce. The financial services sector, for example, commonly employs sales professionals to build relationships with clients and promote financial products. Similarly, the technology industry often requires sales talent to drive revenue growth through product sales and partnerships. Manufacturing and e-commerce sectors also frequently rely on skilled sales professionals to expand their customer base and increase market share.

Career development opportunities are available in sales roles, with many employers investing in training and development programs to enhance employee skills and knowledge. Typically, successful sales professionals can expect to progress to leadership roles or transition into specialized areas such as account management, business development, or sales strategy. With experience and a strong track record of performance, sales talent can also pursue opportunities in related fields such as marketing, product management, or entrepreneurship.


This information provides general career guidance. Actual salaries and requirements vary by employer.



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