Job Description
About the Role
We are seeking an experienced and results-driven Digital Brand Manager to join our established Brand team in Cape Town City Centre. As a full-time, office-based role, you will be responsible for managing the digital aspects of our brand across multiple international markets. If you have a genuine interest in skincare and premium consumer brands, and are commercially minded with a strong digital marketing background, we encourage you to apply.
Key Responsibilities
- Lead and manage the digital brand strategy across multiple international markets, including Europe, Asia, and Southern Africa.
- Oversee and optimise the company website in collaboration with digital agencies to ensure a seamless user experience, consistent branding, and improved conversion rates.
- Work closely with development teams to enhance website functionality, design, and content.
- Drive SEO strategy and implementation with performance agencies, including keyword research, on-page optimisation, and performance tracking.
- Plan, develop, and execute social media strategies across platforms including Instagram, Facebook, TikTok, YouTube, and LinkedIn, ensuring alignment with brand voice and objectives.
- Grow online communities, manage engagement, and use analytics to continuously improve performance.
- Collaborate with international distributor marketing teams to ensure consistent brand positioning, awareness, and community growth across local markets.
- Work closely with Brand Managers, creative teams, and distributor teams to align digital campaigns with product launches, promotions, and broader brand initiatives.
- Brief and manage performance agencies, tracking delivery and reporting on campaign effectiveness.
- Monitor, analyse, and report on key digital marketing metrics including traffic, engagement, and conversion rates.
- Translate insights into clear recommendations for senior management to support continuous improvement.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- 4–6 years’ experience in digital marketing, ideally within a premium consumer goods environment.
- Skincare industry experience is desirable.
Qualifications
- No qualifications mentioned.
Salary & Benefits
No salary information available.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in Cape Town Region
In the Cape Town region, the marketing, advertising, and PR industries are thriving, with a strong demand for professionals who can drive business growth through innovative campaigns and strategic communications. Typically, companies in this sector are looking for individuals with a creative flair and a keen understanding of consumer behaviour to lead their marketing efforts.
Generally, salaries for marketing, advertising, and PR professionals in the Cape Town region range from R400 000 to R800 000 per annum, depending on factors such as experience, company size, and industry sector. It is common for entry-level positions to start at the lower end of this range, while senior roles can command higher salaries. However, it’s worth noting that actual salaries may vary significantly, and these figures are only a rough guide.
Common skills required for marketing, advertising, and PR roles in South Africa include creativity, writing and communication skills, data analysis, digital literacy, project management, and social media expertise. Typically, professionals in this field need to be adaptable, able to work well under pressure, and possess strong problem-solving skills. Often, companies also look for candidates with a degree in marketing, advertising, or a related field.
The industries that commonly employ marketing, advertising, and PR professionals include the financial services sector, technology industry, manufacturing sector, and non-profit organisations. In these sectors, marketing and advertising roles can range from social media specialist to brand manager, and often require a strong understanding of consumer behaviour and market trends.
Career development opportunities are plentiful in this field, with many professionals moving into senior roles or transitioning into related fields such as digital marketing, content creation, or communications management. Typically, companies invest heavily in training and development programs to help their employees stay up-to-date with the latest industry trends and technologies. With dedication and hard work, it’s possible to build a successful career in this exciting and dynamic field.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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