Job Description
About the Role
We are seeking an experienced E-Commerce Manager to lead our online retail operations in Cape Town City Centre. The successful candidate will be responsible for driving revenue growth, improving conversion rates, and managing the e-commerce P&L. This is a unique opportunity to join a dynamic team and contribute to the success of our business.
Key Responsibilities
- Own and manage the e-commerce P&L, revenue targets and digital trading calendar
- Drive revenue growth through optimisation of conversion rate, AOV and customer lifetime value
- Plan and execute promotional campaigns, product launches and seasonal trading strategies
- Manage day-to-day website performance on Shopify Plus
- Oversee site merchandising, content management, navigation and onsite search optimisation
- Monitor competitor activity, pricing strategies and market trends
- Analyse performance data to continuously test, learn and optimise digital performance
- Ensure marketing initiatives align with commercial objectives and ROI targets
- Present performance reports and insights to senior stakeholders
- Lead, manage and develop a team of 8
- Work cross-functionally with marketing, finance and customer service teams
- Manage external agencies and technology partners
Requirements
- Minimum 5 years experience in an e-commerce, digital trading or online retail management role
- Proven track record of driving online revenue growth and improving conversion rates
- Strong commercial acumen with experience managing e-commerce P&L
- Hands-on experience with e-commerce platforms and CMS systems (Shopify Plus advantageous)
- Solid understanding of digital marketing channels (SEO, paid media, email marketing, affiliates)
- Experience with conversion rate optimisation (CRO), AOV growth and customer lifetime value strategies
- Strong analytical skills with the ability to interpret data and performance metrics
Qualifications
- Formal education/certifications not specified
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in Cape Town Region
In the Cape Town region, the marketing, advertising, and PR industries are thriving, with a strong demand for professionals who can drive business growth through innovative campaigns and strategic communications. Typically, companies in this sector are looking for individuals with a creative flair and a keen understanding of consumer behaviour to lead their marketing efforts.
Generally, salaries for marketing, advertising, and PR professionals in the Cape Town region range from R400 000 to R800 000 per annum, depending on factors such as experience, company size, and industry sector. It is common for entry-level positions to start at the lower end of this range, while senior roles can command higher salaries. However, it’s worth noting that actual salaries may vary significantly, and these figures are only a rough guide.
Common skills required for marketing, advertising, and PR roles in South Africa include creativity, writing and communication skills, data analysis, digital literacy, project management, and social media expertise. Typically, professionals in this field need to be adaptable, able to work well under pressure, and possess strong problem-solving skills. Often, companies also look for candidates with a degree in marketing, advertising, or a related field.
The industries that commonly employ marketing, advertising, and PR professionals include the financial services sector, technology industry, manufacturing sector, and non-profit organisations. In these sectors, marketing and advertising roles can range from social media specialist to brand manager, and often require a strong understanding of consumer behaviour and market trends.
Career development opportunities are plentiful in this field, with many professionals moving into senior roles or transitioning into related fields such as digital marketing, content creation, or communications management. Typically, companies invest heavily in training and development programs to help their employees stay up-to-date with the latest industry trends and technologies. With dedication and hard work, it’s possible to build a successful career in this exciting and dynamic field.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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