Job Description
About the Role
We are seeking an experienced Head of B2B Growth & Commercial Marketing to lead our integrated marketing efforts across paid media, organic channels, email, and owned media channels. The ideal candidate will have a proven track record in growth marketing, performance marketing, or digital marketing leadership, with a strong focus on driving revenue growth through data-driven strategies.
Key Responsibilities
- Own all customer acquisition, retention, and lifetime value
- Lead integrated marketing across paid media (Meta, Google, Programmatic), organic channels, email, owned media channels and CRM
- Manage performance marketing
- Design and own the end-to-end B2B growth strategy across hospitality, adventure and wellness services
- Translate business objectives into measurable pipeline and revenue targets
- Build a scalable acquisition and retention engine from the ground up
- Drive high-quality MQLs, SQLs and revenue contribution
- Ensure brand positioning supports performance marketing outcomes
- Work closely with sales leadership to align with lead qualification and pipeline priorities
- Improve lead quality and conversion through tight marketing-sales integration
- Develop lifecycle strategies to increase repeat bookings, account expansion and long-term client value
- Implement segmentation and nurture journeys across CRM and email
- Audit current marketing activity and identify growth gaps
Requirements
- 5 years in growth marketing, performance marketing, or digital marketing leadership
- Proven experience managing paid media budgets (Meta Ads, Google Ads) with measurable ROAS
- Email marketing expertise (Klaviyo, Mailchimp, or similar) with demonstrated revenue impact
- SEO and organic growth strategy experience
- Data-driven with strong analytical skills (GA4, attribution modelling, cohort analysis)
- Experience in e-commerce, marketplace, or deals/coupon industry strongly preferred
Qualifications
(No qualifications mentioned in the original job description)
Salary & Benefits
Salary: R negotiable dependent on experience
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in Cape Town Region
In the Cape Town region, the marketing, advertising, and PR industries are thriving, with a strong demand for professionals who can drive business growth through innovative campaigns and strategic communications. Typically, companies in this sector are looking for individuals with a creative flair and a keen understanding of consumer behaviour to lead their marketing efforts.
Generally, salaries for marketing, advertising, and PR professionals in the Cape Town region range from R400 000 to R800 000 per annum, depending on factors such as experience, company size, and industry sector. It is common for entry-level positions to start at the lower end of this range, while senior roles can command higher salaries. However, it’s worth noting that actual salaries may vary significantly, and these figures are only a rough guide.
Common skills required for marketing, advertising, and PR roles in South Africa include creativity, writing and communication skills, data analysis, digital literacy, project management, and social media expertise. Typically, professionals in this field need to be adaptable, able to work well under pressure, and possess strong problem-solving skills. Often, companies also look for candidates with a degree in marketing, advertising, or a related field.
The industries that commonly employ marketing, advertising, and PR professionals include the financial services sector, technology industry, manufacturing sector, and non-profit organisations. In these sectors, marketing and advertising roles can range from social media specialist to brand manager, and often require a strong understanding of consumer behaviour and market trends.
Career development opportunities are plentiful in this field, with many professionals moving into senior roles or transitioning into related fields such as digital marketing, content creation, or communications management. Typically, companies invest heavily in training and development programs to help their employees stay up-to-date with the latest industry trends and technologies. With dedication and hard work, it’s possible to build a successful career in this exciting and dynamic field.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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