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Cape Town City Centre: Head Of Brand & Marketing

Head Of Brand & Marketing

Posted on 2025-01-30

Job Summary

Duties and

Responsibilities:

Brand Strategy and Development: Craft and implement a global branding approach tailored to specific market needs as part of the clients growth initiatives Align the brand strategy with the customer journey to ensure consistent and positive interactions at all touchpoints Integrate brand strategies with product positioning to enhance relevance and appeal in diverse markets Adapt branding initiatives for digital platforms to optimize visibility in target regions Product Marketing: Oversee the creation of market-entry strategies tailored to diverse markets and audience segments Develop marketing approaches that address customers` needs at every stage of their journey, improving their overall experience Ensure effective communication of product value propositions to resonate with varying customer bases Spearhead digital campaigns to effectively engage and convert online audiences Stay informed about best practices and innovations in product marketing to maintain a competitive edge Marketing Campaigns: Direct marketing efforts to enhance brand recognition in expansion regions Coordinate with internal teams to create campaigns that solve customer challenges and enhance their experience Manage promotions and initiatives for product-specific campaigns supporting market growth Oversee digital advertising efforts, including social media and search engine strategies, to engage target audiences effectively Digital Strategy: Design and oversee digital strategies that align with the preferences and cultures of new markets Guide the development of content that supports customers throughout their journey Ensure the creation of educational and informative content about the clients products and services Drive the development of online materials aligned with digital strategies to enhance customer engagement Team Leadership: Guide the marketing team in mastering the nuances of different markets and creating tailored strategies Foster a customer-first mindset and ensure marketing activities reflect the customer journey Encourage a focus on product expertise and digital marketing capabilities within the team Build a positive and productive team culture to drive motivation, minimize disruptions, and boost efficiency Identify talent needs, mentor team members, and promote continuous learning and development to maintain a high-performance culture Data Insights and Reporting: Provide actionable insights and recommendations backed by strategic thinking and data expertise Lead market research and develop systems to make insights readily available Track and evaluate marketing performance across new and established markets to support strategic decisions Analyze customer journey metrics to identify improvement opportunities Measure the impact of marketing efforts on revenue, customer engagement, and ROI to refine strategies Budget Management: Ensure sound financial management and adherence to budgetary controls Allocate funds strategically to support marketing initiatives, including campaigns, customer experience enhancement, and digital activities Mitigate risks by implementing governance, compliance, and corrective action protocols Lead continuous improvement initiatives to enhance cost efficiency and optimize processes Stakeholder Collaboration: Establish and nurture strong relationships with internal and external stakeholders to meet service expectations Collaborate with cross-functional teams to ensure marketing strategies align with business objectives Partner with customer support and product teams to enhance the customer journey Work closely with product development teams to integrate marketing and product strategies Collaborate with IT and digital experts to fine-tune online channel strategies Key

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Requirements:

Postgraduate Honours or Diploma in Marketing, Business, or a related field A minimum of 8 years of experience in marketing roles, particularly in financial/fintech sectors Proven leadership experience in managing and developing marketing teams for at least 5 years Demonstrated success in international market expansion strategies Expertise in fintech, digital banking, and financial services marketing Proficient in data analysis, budget management, and digital marketing tools Competencies: Strategic thinking and insight generation Building and maintaining networks Creative and innovative problem-solving Leadership and team direction Analytical skills and sound judgment Ref: CTD000025. Connect with us on

Head Of Brand & Marketing position available in Cape Town Region, Cape Town City Centre. This job position was posted by . The job has been posted on 2025-01-30 in the Marketing Advertising Pr category

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