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Cape Town City Centre: Head Of Performance Marketing

Date 2025-01-19
Job Title Head Of Performance Marketing
Employer
More Information
Salary
Category Marketing Advertising Pr
Location Cape Town Region
/ Cape Town City Centre

Job Summary

Key Responsibilities Strategic Development: Craft and implement a robust digital acquisition strategy aligned with key business objectives, such as revenue growth, customer acquisition, and profitability Innovate and refine digital strategies to maximize efficiency and ROI Team Leadership: Lead and develop a high-performing team specializing in paid media, SEO, website management, and CRM to achieve acquisition targets Mentor team members, fostering growth and aligning individual goals with overall business objectives Campaign Management: Oversee the end-to-end planning and execution of acquisition-focused campaigns, ensuring effective investment allocation and profitability Collaborate with cross-functional teams to design and execute integrated campaigns targeting specific customer segments Budget and Resource Optimization: Manage marketing budgets and tools, ensuring optimal resource utilization to achieve strategic goals Monitor expenditures and adjust strategies to meet financial targets Performance Analysis: Take ownership of campaign tracking, analytics, and database management to enable accurate reporting and insights Analyze key performance metrics to assess campaign success and guide decision-making Technology and Innovation: Build and maintain data and technology infrastructures to support personalized, scalable marketing strategies Explore creative approaches to customer acquisition, including innovative campaigns and new product opportunities Collaboration and Alignment: Work closely with branding, communications, and engagement teams to ensure a consistent and cohesive customer message across all touchpoints Partner with sales, product development, and customer service teams to ensure a seamless customer journey Stakeholder Engagement: Guide senior stakeholders, ensuring alignment with strategic objectives and fostering cross-departmental collaboration Engage with global experts to enhance local initiatives and contribute to the broader strategic vision Required Skills and Experience: Professional Experience: Minimum of 8 years in digital marketing, with proven success in both paid and owned channels At least 3 years in a senior leadership role, managing diverse teams and driving results in a collaborative environment Technical Expertise: Proficiency with tools such as Google Ads, Meta Ads, TikTok Ads, Google Analytics, Google Tag Manager, Google Looker Studio, and marketing automation platforms like HubSpot Strong analytical skills, including data segmentation, reporting, and performance measurement Strategic and Communication Skills: A strategic mindset with the ability to balance immediate priorities with long-term planning Exceptional communication skills to engage and influence stakeholders at all levels Industry Knowledge: Familiarity with content marketing, customer journey mapping, and engagement best practices Knowledge of wellness-related industries is a plus Contact Jade Lee Geldenhuys on

Head Of Performance Marketing position available in Cape Town Region, Cape Town City Centre. This job position was posted by . The job has been posted on 2025-01-19 in the Marketing Advertising Pr category

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Cape Town City Centre: Head Of Performance Marketing

Date 2025-01-17
Job Title Head Of Performance Marketing
Employer
More Information
Salary Annually
Category Marketing Advertising Pr
Location Cape Town Region
/ Cape Town City Centre

Job Summary

Key

Responsibilities:

Develop and execute a comprehensive digital acquisition strategy aligned with the clients key objectives, including revenue growth, customer acquisition, and profitability Lead a skilled team of professionals in areas such as paid media, SEO, website management, and CRM to deliver on acquisition goals Manage relationships with external partners and vendors to ensure successful campaign execution and alignment with strategic objectives Allocate and monitor budgets for marketing initiatives and supporting tools to optimize resource utilization Oversee all digital marketing efforts, ensuring alignment with technology solutions to achieve desired outcomes Take ownership of campaign tracking, performance analytics, and database management to enable accurate measurement and reporting Build and maintain data and technology infrastructures to support personalized, scalable marketing strategies Analyse performance metrics and ensure alignment with financial and operational targets Explore and implement creative strategies for customer acquisition, including innovative campaigns and new product opportunities Collaborate with branding and communications leaders to deliver a consistent and cohesive message across all touchpoints Partner with retention and engagement teams to design integrated campaigns targeting key customer segments Work cross-functionally with sales, product development, creative, and customer service teams to ensure a seamless customer journey Evaluate the effectiveness of digital strategies and provide actionable recommendations for improvement Engage with global experts to contribute to the clients broader strategic vision and enhance local initiatives Guide senior stakeholders, ensuring strategic alignment and fostering collaboration Mentor and develop a high-performing digital marketing team, driving success through clearly defined KPIs Required Experience and Skills: A minimum of 8 years in digital marketing with demonstrated success in both paid and owned channels; 3 years in a senior leadership role Proven ability to lead cross-functional teams and deliver results in a collaborative environment In-depth experience with tools such as Google Ads, Meta Ads, TikTok Ads, Google Analytics, Google Tag Manager, Google Looker Studio, and marketing automation platforms like HubSpot Strong analytical skills with expertise in data segmentation, reporting, and performance measurement Exceptional communication skills with the ability to influence and engage stakeholders at all organizational levels A strategic mindset capable of balancing immediate priorities with long-term planning Adaptability to thrive in fast-paced, evolving environments while maintaining accountability and ownership Knowledge of content marketing, customer journey mapping, and customer engagement best practices Desired Qualities: Flexible and adaptable to shifting priorities A proactive learner with a focus on growth and innovation Results-driven with a strong focus on achieving and exceeding targets High emotional intelligence with a collaborative approach to teamwork Passionate about creating impactful customer experiences Additional Skills and Advantages: Familiarity with wellness-related industries or adjacent sectors Quick decision-making skills paired with a results-oriented execution style

Head Of Performance Marketing position available in Cape Town Region, Cape Town City Centre. This job position was posted by . The job has been posted on 2025-01-17 in the Marketing Advertising Pr category

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Posted in Jobs in Cape Town City Centre, Jobs in Cape Town Region

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Cape Town City Centre: Head Of Performance Marketing

Date 2025-01-15
Job Title Head Of Performance Marketing
Employer
More Information
Salary
Category Marketing Advertising Pr
Location Cape Town Region
/ Cape Town City Centre

Job Summary

What you will be doing: Develop and implement a detailed digital acquisition strategy that aligns with the clients overarching business objectives, including net growth, revenue, and profitability targets Lead a team of digital experts specializing in paid media, SEO, web development, and CRM to execute the digital acquisition strategy effectively Oversee relationships with third-party vendors contracted by the client to support the execution of the digital acquisition strategy Manage the allocation and utilization of budgets for digital marketing initiatives and supporting technologies Direct the deployment of all digital marketing efforts and technological solutions required to achieve acquisition goals Take hands-on responsibility for digital tracking, analytics, and database management to ensure accurate campaign measurement and performance reporting Establish and maintain the data infrastructure and technology platforms essential to support the clients digital acquisition strategy Evaluate digital marketing performance metrics and ensure they align with revenue and profitability objectives Explore and introduce innovative approaches to acquiring new customers, including creative digital campaigns and product development Collaborate with the Head of Brand and Communications to ensure consistent messaging across all customer interactions Work alongside the Head of Member Engagement and Retention to design integrated campaigns targeting high-value customers Partner with teams in sales, creative, product, loyalty, and customer service to deliver a seamless customer experience Assess and report on the effectiveness of digital marketing efforts, offering actionable recommendations for improvement Engage with global marketing specialists to influence and contribute to the broader strategic direction Lead senior stakeholders within the clients ecosystem, ensuring alignment and effective collaboration Guide a high-performing performance marketing team, driving success through key performance indicators Provide mentorship, guidance, and growth opportunities to all direct reports within the digital team Required Experience and Skills: Experience: At least 8 years in digital acquisition marketing with a proven track record across paid and owned channels; 3 years in a senior management role Leadership: Demonstrated ability to lead cross-functional teams and successfully complete projects Technical Expertise: Proficient with digital marketing tools such as Google Ads, Meta Ads, TikTok Ads, Google Analytics, Google Tag Manager, Google Looker Studio, and marketing automation tools like HubSpot Analytical Skills: Strong knowledge of data analysis, segmentation, and reporting Communication: Excellent interpersonal skills and the ability to influence stakeholders at all levels, including executive leadership Strategic Thinking: Ability to balance long-term strategy with short-term acquisition goals Adaptability: Comfort working in a fast-paced, dynamic environment while maintaining accountability and ownership Certifications: Familiarity with content marketing, email marketing, lead generation, customer journey mapping, and customer engagement tools Desired Qualities: Adaptability to dynamic environments Curiosity and a growth mindset A results-oriented, winning mentality Strong decision-making skills and accountability A passion for delivering exceptional customer experiences High emotional intelligence and collaborative ability Additional Advantages: Knowledge of wellness beyond traditional health offerings Agility in decision-making and execution

Head Of Performance Marketing position available in Cape Town Region, Cape Town City Centre. This job position was posted by . The job has been posted on 2025-01-15 in the Marketing Advertising Pr category

Click Go Apply to apply online!

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You might also like to look at the available jobs in the same area.

Apply directly for this position
Some posts have contact information included with other instructions. All applicants are urged to read the instructions carefully.
We will list jobs at the bottom of each job, so feel free to scroll down and continue your search.

We do not accept any job applications and merely offer the service of daily jobs being mined and displayed on our job portal.
Each job post has a link to take you directly to the original post to apply on their website or the original website where the post came from.


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A recent professional profile photo is to accompany your application EMPLOYMENT TYPE : Permanent SECTOR : Sales BASIC SALARY : R60 000.00 Benefits START DATE : A.S.A.P / Immediate REQUIREMENTS: Bachelors Degree (or equivalent) Proven track record in sales


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Head Office Accountant

Johannesburg: Group Head Of Data And Digital

My client in woodmead has a position of Group Head of Data and Digital. Job description: Lead the development and drive the execution of the company digital strategy for the global business, that is line with the business strategic priorities and imperativ


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Group Head Of Data And Digital

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Posted in Jobs in Cape Town City Centre, Jobs in Cape Town Region

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