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Cape Town City Centre: Sales Manager – Formal Retail Market

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Job Description

About the Role

The Sales Manager – Formal Market is a critical role that drives new business acquisition within the formal merchant segment. This position focuses on actively selling and placing Tap2Pay and POS solutions into registered, established businesses operating in the formal economy. The ideal candidate will thrive on targets, handle rejection confidently, and consistently close deals.

Key Responsibilities

  • Identify, target and onboard new formal market merchants aligned to growth objectives.
  • Generate your own pipeline through cold calling, walk-ins, networking and referrals.
  • Conduct on-site sales visits and deliver compelling product demonstrations.
  • Build trust with business owners and key decision-makers.
  • Convert prospects into active merchants and ensure first transactions take place quickly.
  • Sell Tap2Pay and POS solutions within the formal market segment.
  • Assess merchant needs and recommend the correct product fit.
  • Support merchants through onboarding, documentation and activation processes.
  • Ensure merchants understand product usage and benefits to reduce early churn.
  • Maintain a structured weekly pipeline with consistent prospecting activity.
  • Track performance against activity targets (visits, calls, demos, conversions).
  • Follow up consistently from lead through to close.
  • Maintain accurate CRM updates and onboarding records.
  • Gather competitor insights and customer feedback from the field.
  • Identify trends in pricing pressure, feature requests and objections.
  • Share actionable insights with Sales leadership to improve strategy and messaging.
  • Represent the business professionally within the formal market.

Requirements

  • 3–5 years’ experience in outbound or new business sales (field sales preferred).
  • Experience in fintech, payments, POS, merchant services, banking or similar sectors is advantageous.
  • Proven track record of consistently meeting or exceeding sales targets.

Qualifications

No specific qualifications mentioned.

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Salary & Benefits

No salary information provided.

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Sales Jobs in Cape Town Region

Cape Town’s sales landscape is shaped by the city’s strong economy, diverse industry base, and growing demand for innovative solutions. Typically, sales professionals in this region can expect to find opportunities across various sectors, including technology, financial services, manufacturing, and e-commerce. Generally, these roles require a combination of interpersonal skills, business acumen, and technical knowledge to drive revenue growth and customer satisfaction.

In terms of compensation, salaries for sales positions in Cape Town vary widely depending on factors such as experience, company size, industry sector, and individual performance. Typically, common salary ranges for entry-level sales roles start around R200 000 – R400 000 per annum, with experienced professionals earning upwards of R600 000 – R1 million or more. However, it is essential to note that these figures are broad estimates and may not reflect actual salaries for specific job openings.

Common skills required for success in sales roles include strong communication and interpersonal skills, the ability to build rapport with customers and stakeholders, a solid understanding of industry trends and market dynamics, and proficiency in CRM software and sales tools. Often, sales professionals also benefit from technical knowledge in areas such as data analysis, marketing, or product development. In addition, many employers place a high value on sales candidates with strong business acumen, problem-solving skills, and the ability to work independently.

Sales roles can be found across various industries, including technology, financial services, manufacturing, and e-commerce. The financial services sector, for example, commonly employs sales professionals to build relationships with clients and promote financial products. Similarly, the technology industry often requires sales talent to drive revenue growth through product sales and partnerships. Manufacturing and e-commerce sectors also frequently rely on skilled sales professionals to expand their customer base and increase market share.

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Career development opportunities are available in sales roles, with many employers investing in training and development programs to enhance employee skills and knowledge. Typically, successful sales professionals can expect to progress to leadership roles or transition into specialized areas such as account management, business development, or sales strategy. With experience and a strong track record of performance, sales talent can also pursue opportunities in related fields such as marketing, product management, or entrepreneurship.


This information provides general career guidance. Actual salaries and requirements vary by employer.



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